Erin Trafford, Author at erintrafford.com

What were the worst investments I ever made in my business from apps to programs and more; The number one expense in my business right now – Coaching and advisers; From paid ads to a fractional CFO – Where I plan to spend next

The best business investments I made and the worst investments I made | Podcast S3E11

I say some weird slang from the newsroom without even noticing. Boot. Pick-up. Donut Hole. Tops’n’Tails. But one of the funniest things I catch myself saying is ‘Oh, that story has legs…”  As in, it’s one story that you can take and RUN WITH… (insert trombone whomp whomp here)  And why is that important? Because […]

How to create a content strategy that attracts your ideal audience

Online business gurus profess that we need to get clear on our business goals before creating content. I beg to differ. Clarity is part of the journey of creating compelling conversion content. It’s not a destination in itself.  Ever heard the saying ‘change is as good as a rest’?  I don’t know about you, but […]

Stop trying to find clarity in your business and do this instead

Proof of concept – What it means to start creating your content strategically and build a case study; Strategic pitch plans – Why engaging with your target audience is key; What makes a great media kit and why you need one

How to sell your content to sponsors, brands and advertisers | Podcast S3E10

How most business owners FEEL about the law, lawyers and contracts and why we feel like it’s too formal and not personal enough; Her ENERGETIC connection to what the law makes possible and how charging corporate rates for legal advice didn’t FEEL energetically aligned; How her legal template library is like a CAA membership for your business and provides peace of mind

Corinne Boudreau Guest Co-Hosts – How the Law can Help your Business

The science of storytelling and how stories activate parts of our brain that other messaging cannot reach; Which forms of storytelling activate the Know-Like-Trust factor faster; How to overlay a story onto your launch or sales calendar so prospects and clients feel seen, supported and engaged 

How Stories become Sales | Podcast S3E9

How to tell your About You Story – the common pitfalls people have when talking about themselves and how to avoid them; Where your Story takes your audience and why it isn’t about your geography or your products; How you do it and the story that helps people decide between you and your competitors

The 3 stories you need to tell in business | Podcast S3E8

How to shift the way you’re looking at partnerships and joint ventures;
Why every business owner needs to learn how to PITCH themselves;
How to find aligned partners and a few considerations to note before jumping into a joint venture

The power of partnerships and how to activate them for growth | Podcast S3E7

How a launch is just a content flow with higher frequency and ‘launching’ is a measure of intensity and intention;
How a content funnel SELLS for you;
What pop-up podcast and pocket podcast are and how they are working for high ticket sales;
Why rolling enrollment programs hedge against launch burn-out and put you in control of how and how often you show up

Behind the Scenes – The content funnel that built a $72K no-fluff launch | Podcast S3E6

What a personal brand can do for your business; Why visuals and image are SO important; Mo’Mentum retreat in Miami!

Monique Bryan Guest Co-Hosts – Personal Branding and Building the Business of ‘YOU’