Blog - erintrafford.com

We are going to feel these effects for a long time. It’s time to get angry.  On Friday, before heading out for the weekend, I reposted a meme on Facebook that spoke – no, it actually screamed at me.  It said something to the effect of ‘Men didn’t give women the right to vote. They […]

If you’re not angry, you’re not listening

June 21, 2021

Snakes. Why did it have to be snakes? If we are to believe all that we see in memes and social media, we’d believe that we need to be constantly expanding.  And I don’t mean physically.  I mean expanding our wealth, our network, our minds – expansion in the broadest sense.  It’s a gorgeous and […]

Why Snakes are Powerful Reminders in Business

June 18, 2021

I need help finding my voice. I don’t know what to say.  I met with a woman yesterday who’s ready to jump into 1:1 business strategy with me. And one of the things that came up was that a) she’s brilliant in her field and knows it and b) she feels like she’s not doing […]

[DAY NINE] The limiting beliefs holding you back from telling your Story

June 17, 2021

The veil is lifting. Put down your chains. Today, the world in my neck of the woods, opens up a bit more. Bit by bit, we are being called out of hiding and isolation and into the sun.  <insert Platonic allegory here> I find it strange that a text written in the BCE is still […]

[DAY EIGHT] We’ve forgotten how to Trust

June 16, 2021

Don’t believe the hype. Well, okay. Believe it, but question it.  Let’s dip into business strategy today, shall we? Because this has been on my mind for sometime and I think this is precisely why I started this daily blog project – to get these honest thoughts out of my mind and out into the […]

[DAY SEVEN] Groups aren’t the only path to scale in your business

June 15, 2021

Video killed the radio star…. (But it actually didn’t. It strengthened her and here’s why).  “But don’t you wanna be on TEEVee?”  I was at a national radio and television news directors conference and a new colleague I was chatting with couldn’t understand why I wasn’t keen to make the leap from the mic to […]

[DAY Six] Video didn’t kill the radio star

June 14, 2021

It’s not you, it’s me. No, it’s actually you. Let’s talk about the elephant in the room, shall we?  Or maybe it just feels like an elephant?  But I’ll say it boldly.  I really don’t like Instagram anymore.  I just don’t.  I dread logging in.  I dread posting in a way I can’t even explain.  […]

[DAY FIVE] My slow break up with Instagram

June 11, 2021

Mother, may I have two scoops of raisins in Kellog’s raisin bran?  I’m fired up about a new buzz word that I feel is truly buzz worthy – permission-based marketing and an old buzz word that I feel is fundamentally misunderstood – branded content. I had a coffee meeting with a woman I met on […]

[DAY FOUR] Permission-based Marketing & Branded Content and why you should care

June 10, 2021

I’m not an addict, baby….that’s a lie.  My pajama bottoms are wet with dew. I missed being drenched by seconds today.  I live beside the ocean. Every morning, I wake up, make coffee, walk down to the patio door and straight outside to commune with Her power.  I breathe deeply and listen to the birds. […]

[DAY THREE] I’m an addict, it’s cool.

June 9, 2021

You probably won’t see this – but maybe you’ll hear it? This is a bit of a weird thing to wrap my head around because in the digital space, you’re supposed to be leveraging the potential of hundreds of thousands of people ‘seeing you’ and yet my conditioning is such that I want to speak […]

[DAY TWO] The fear of being seen and not heard

June 8, 2021