Content Strategy Archives - erintrafford.com

I say some weird slang from the newsroom without even noticing. Boot. Pick-up. Donut Hole. Tops’n’Tails. But one of the funniest things I catch myself saying is ‘Oh, that story has legs…”  As in, it’s one story that you can take and RUN WITH… (insert trombone whomp whomp here)  And why is that important? Because […]

How to create a content strategy that attracts your ideal audience

Online business gurus profess that we need to get clear on our business goals before creating content. I beg to differ. Clarity is part of the journey of creating compelling conversion content. It’s not a destination in itself.  Ever heard the saying ‘change is as good as a rest’?  I don’t know about you, but […]

Stop trying to find clarity in your business and do this instead