Story Strategy Archives -

Client Case Study in 5x-ing blog traffic and attracting national sponsors You’re here because you probably want to understand how to take your hobby blog and turn it into a revenue generating business. And girl, I feel you. This is the exact kind of work I’ve done with women over the past five years.  But […]

How to go from Hobby Blogger to Profitable Business

hobby blogger to business - case study

The short term and long term benefits of blogging for your business; why you should start blogging and tips on monetizing your business blog from the start. Why it’s time to start blogging regularly I can’t tell you how many times I’ve heard from clients and people in my DMs that they ‘have a blog […]

Why it’s important to post to a blog to grow your business

why you need a blog

How I’ve used a blend of intuition and market desire to flow through 2021, and what I hope to bring out in my business and to my clients for the rest of the year. Today, we are going under the hood. One of my brand pillars is radical transparency – and I know that my […]

My Q4 Business Plan

Over the course of the last ten years, I’ve had quite a few blog posts go viral. But before we get into what that looks like and how to write a viral blog post, I want to go over the definition of a viral blog post. For me, a viral blog post is not something […]

How to Write a Viral Blog Post (and what to do when it happens!)

Pinterest is one of the largest search engines in the world; its unique demographics and visual content make it ideal for growing a business offering digital services, digital products and physical goods that can be shipped worldwide.  ‘Oh I saw it on Pinterest!’ ‘I got this image from Pinterest.’ ‘I did a Pinterest thing this […]

How to leverage the Power of Pinterest to Grow your Online Business

How my approach to blogging helped me earn thousands per month in passive income; how I prioritized learning about data; and committed to doing what my audience wanted. I’m feeling called to write about this lately as an act of gratitude for all that I’ve had in my life as a result of… my blog.  […]

How to grow your Organic Blog Traffic: How I became a professional blogger : The steps I took to grow my organic traffic

How to work with brands and how to sell your value is not as easy as it looks. Here are some key takeaways from a conversation I had with a man who has built a multi-million dollar life and business through telling his story and being himself. I don’t know how I got to be […]

What I learned about Marketing from a 7-figure Influencer

Story is how we understand what matters and how we give it meaning. Your marketing will be more impactful and powerful when you use stories to help your clients feel something.  Storytelling is not new. In fact, one could argue that it’s the oldest form of marketing in the world. Stories have been used for […]

The Science of Storytelling and why it’s time to add Story into your marketing

We protect them, but we can’t be full without them. So how do we navigate sharing our kids on social media and in our businesses?  A lovely Instagram connection shared one of my posts to her IG Stories yesterday and the caption made me chuckle.  She said “Follow Erin Trafford for the general General Female […]

Deciding how much of our kids to share on social media

I’m sitting here in a total state of deja vu.  I remember the first time I ever opened up a WordPress dashboard. It was 2012. I was sitting at a small wooden drop leaf table in the middle of our 620 square foot condo in downtown Halifax.  I felt so techy and geeky. I clicked […]

How to go back to basics with your content strategy [Blogging, Pinterest & Podcasting]