The Rest of the Story Archives -

This is what happened when I bought something being sold by a bro marketing firm on Facebook; what the tripwires looked like; and what I learned from the experience Wanna know a secret? I sometimes buy things for curiosity’s sake. I have a part of my budget set aside for what I call ‘knowledge reconnaissance’.  […]

What happened when I bought a Bro Marketer’s Sales Pitch

[FREE Entrepreneur Time Blocked Calendar] Whether you like time blocking or day blocking, it’s important to have boundaries in your business so you can have focused time, creative time and down time. Balancing those three things in your CEO schedule will put you ahead of the game every time! “I know you’re really busy…” People, […]

How to manage your time as a solo entrepreneur [get my CEO habit tracker]

Pinterest is one of the largest search engines in the world; its unique demographics and visual content make it ideal for growing a business offering digital services, digital products and physical goods that can be shipped worldwide.  ‘Oh I saw it on Pinterest!’ ‘I got this image from Pinterest.’ ‘I did a Pinterest thing this […]

How to leverage the Power of Pinterest to Grow your Online Business

We protect them, but we can’t be full without them. So how do we navigate sharing our kids on social media and in our businesses?  A lovely Instagram connection shared one of my posts to her IG Stories yesterday and the caption made me chuckle.  She said “Follow Erin Trafford for the general General Female […]

Deciding how much of our kids to share on social media

I’m just a hot mess. And that means I have no sweet clue what’s happening right now and I’d like forgiveness.  A few years ago, I noticed a lot of people – women especially, glorifying the concept of ‘busy’.  Once I became aware of it, I realized the phrase ‘I’m so busy’ or ‘I’m just […]

The glory of the Hot Mess

I ask a lot of questions.  It’s part of my job as a strategist and producer and as a journalist. There’s power in a question well-asked because it can flip the energy of a conversation or interview on a dime.  One question I like to ask is ‘tell me about a time when you changed […]

‘They didn’t have what we had’

Oh. I used the L word. Launch….if you can’t beat ‘em, join ‘em, I guess.  If you’re reading this it’s because you’re curious. You’re wondering how to launch a podcast or maybe why you should even bother.  Here’s the next reality. You’ve probably read a bunch of other articles about ‘launching’ a podcast that tell […]

The Key to a Successful Podcast Launch

I’m sitting here in a total state of deja vu.  I remember the first time I ever opened up a WordPress dashboard. It was 2012. I was sitting at a small wooden drop leaf table in the middle of our 620 square foot condo in downtown Halifax.  I felt so techy and geeky. I clicked […]

How to go back to basics with your content strategy [Blogging, Pinterest & Podcasting]

Do what you love and you won’t work a day in your life I’m on Cloud Nine this week for a multitude of reasons – not the least of which is that we are pushing our first production under The Story Studio Network banner into production.  Story Studio Network is a dream project of mine […]

How to Get out of your Own Way: How I doubled my business in two months

And so we built a funnel to filter in the good and select out the not-so-good. And all was well.  After a couple days of wallowing in a bit of a funk, I’m finding my strategic stride again and today, I really want to dig into some ‘show not tell’ content.  One of my key […]

How I built my first organic traffic funnel (and how much money I made)