You’re here because you likely have an idea you want to turn into a business or side hustle. But you’re stuck at the starting blocks.
You don’t know what to create or how to attract your ideal audience or clients.
And you might have a bit of a block when it comes to realizing how friggin’ awesome you actually are.
I write these case studies for two reasons: to show you how you can start to take action and control of your Story and content to fuel your dreams and also to show you how I have done this exact work with my clients over the years.
When you see someone else’s success, you can take it as evidence that it’s also possible for you!
Today, we are going to look at the path of my client Delphine Rule of Access to Education Toronto to explain how focus, commitment and strategy can make all the difference.
Meet Delphine Rule
When we started working together 1:1, Delphine was getting basically no traffic to her website and she was on the struggle bus when it came to making her content relevant and visible.
The first thing we did was switch Delphine from Wix to Squarespace (with the help of a professional developer). That simple shift from having a non-functional site to have one that was easy to use and update made a big difference before we’d even begun the strategy work!
Then we zeroed in on Dephine’s incredible Story, picking her story pillars and giving her the tools and resources she needed in order to not only create content – but create content that attracted readers.
After a couple months of 1:1 work, Delphine saw the value and benefit of learning how to blog and attract organic traffic, so she joined my group mentorship program.
Delphine had an incredible backlog of content and experience in her field of special education. But the content wasn’t well structured and it lacked consistency. This meant:
If it weren’t for working with Erin “I probably wouldn’t have done anything and given up.”
How we fixed things
After joining the Academy, Delphine narrowed down on her niche and content.
She committed to the modules and lessons about SEO and Organic Traffic, but also put a lot of the Story work into practice as well; including refining her voice, finding the confidence to actually sell her workshops for money (not give them away for free!).
Over the course of that six months, Delphine:
Delphine says “It’s an amazing program where you get support with everything from set up, blog posts to inside info! Erin leads you step by step through understanding where to start and how far you can go. It’s all done in a way that is easy to follow and encourages you to step outside your safe zone.”