We are cooking up something *new*!

If you landed here, it's likely you've been listening to Permission to Leap or maybe perusing the Youtube or blog.

As of August 2022, we are working on ALL new trainings.
And we are building a NEW MEMBERSHIP COMMUNITY.
So that means the Content Growth Framework training is on a mini hiatus. 

announcement coming in september 2022 along with the launch of permission to leap season 4!

But Erin! I want something now!

Fear not! 
In the meantime, you can certainly download my timeless and always useful 77 Story Prompts here. 

Subscribe to Permission to Leap wherever you get your podcasts
Come say hello over on Instagram 
Or check out our YouTube channel where we drop new free trainings every month!

“Honestly, I feel like I have a much clearer idea of how to move forward with regard to content and sales strategy. I have always been confident in my zone of genius, but was lacking a clear path on how to convert that into an actual business. Now, I'm raring to go and the sky is the limit!”

"I really discovered a bunch of things I would have NEVER thought about. I look at [content strategy] in a more confident mind frame. I'm more focused and less scared to attack things and get things done. My analytics are on fire now that I am posting and paying attention to HOW I post and it's making a huge difference.”

What some of my past students say about THis TRAINING...

- Anik waldeck

- megan o'keefe

Hi! I'm


Erin Trafford

Story Strategist, award winning journalist, executive producer and the woman who knows from experience the impact that Story can have on businesses. 
Each year, I work with hundreds of entrepreneurs and creators like you to help them find, tell and share their Stories in a way that FEELS GOOD and aligns with business growth. 

I use my 20+ years as a professional Storyteller to help my clients achieve maximum clarity, confidence and creative expression in their businesses. This is my dream for you too!

"I know so much more now than I did before. So much of what we learned in the program I didn't even know was a thing. I feel like I have organized my content and know what content to strategically put out and what my audience wants from me."

"AMAZING! I had no direction before Erin's course. Now I feel like I have a content map and see how all the pieces fit together."


- breyen wee

- sara mccarthy

“Working with Erin has changed my approach completely to my business. When we began I didn’t know how exactly I was going to take this idea and spin it into a money making reality. Erin knew exactly what I needed before even having our first chat. Her approach to my content and potential sales was so unique and thanks to that, it is helping me stand out as a leader in my field.”

- Tosh taylor

“I had no strategy before so now this feels like I know where I’m heading with it. [It's] priceless how Erin can draw out what seems like simple information and make it make sense and be useful.”

- Annette hÉbert