You don’t need another script, funnel, or rigid framework.
You need a story that feels alive and true.
You need a narrative that builds your authentic advantage.
Hi, I'm Erin
Over Two Decades of Media, Strategy and Storytelling Excellence.
I’ve spent 20+ years at the intersection of media, strategy, and entrepreneurship - producing in national newsrooms, scaling a multi-six figure content business, and advising CEOs, agencies, and creators. I know firsthand that success isn’t about more content - it’s about resonance.
Today, I work with ambitious leaders who want clarity in their story, confidence in their message, and communications that create real momentum.
Your Narrative clarity starts here
Beyond the diagnostic
Your Strategic Partner in Storytelling & Influence.
Most leaders start with the Clarity-to-Conversion Diagnostic™ - a focused deep dive into how their communication is actually performing and how to specifically improve.
From there, you can take the roadmap and run with it, or, if it’s the right fit, keep me in your corner as a fractional advisor to help build and refine the communication engine long term.
My advisory work is where strategy turns into momentum.
I help founders and organizations install the communication systems, decision-making frameworks, and narrative discipline they need to grow with confidence. Not more content. Not surface-level branding. But the calibration and clarity required to communicate like a leader — consistently, credibly, and in a way that moves people.
This is where we tighten your message, sharpen your point of view, align your offers, and build the flywheel that makes visibility predictable instead of exhausting.
If you want a strategic partner who sees patterns you can’t, helps you articulate what you really mean, and keeps your communication aligned with the impact you’re trying to create, let’s talk.
I recently spent a few hours with Erin, and it was hands down the best money I’ve spent on marketing support in ages.
Her insights were strikingly obvious yet completely overlooked by us, and she gave concrete tactics I was able to apply the same day.
Kathryn Toope,
VP Marketing, Verecan Group
I had Erin help me find my golden thread. After years of innovating, packaging services and helping clients, I felt like I had lost the central core. Erin helped me find the true essence of what I do for clients.
The output of our work together was way more than I expected — in all the best ways.
Wendy Brookhouse,
Founder, Black Star Wealth
"Every once in awhile in your business career you get the chance to work with a Rockstar. Erin and SSN have been the most powerful, thoughtful, insightful and inspiring group of people we have ever worked with. "
Scott Clark
President,
Clark Communications
"[Erin and her team at SSN] have given us a newsroom-in-a-box that functions at a level we simply couldn’t achieve internally. The efficiency and professionalism are next level."
Randal Tomada
VP Content & Communications,
IWK Foundation
"Erin has fantastic ideas and suggestions on how to bring content to life through blogs, images, Pinterest, videos and more. She stays up to date on social media and content trends and applies them to the work she does for us."
Bethany Hagan
Home Hardware
"Working with Erin on Hoover Canada campaigns has been fabulous. She brings not only creativity and thoughtfulness to the segment content, but years of industry understanding and insight - both as an on-air host and a producer."
James Kinder
Birchall and Associates
Katie O’Brien
Marketing & Communications Coordinator
Sackville Business Association
"Erin was our first speaker of the morning, and she instantly brought such a fantastic energy and light to the room. If you want to inspire a room of attendees, I highly recommend hiring Erin!"
"We had no idea how to structure and strategically use our content before our sessions together. [Erin] helped us gain an understanding of exactly what to do with our content and how to amplify it to reach our audience.”
Atlantic Blockchain Company
"Here's my Erin Trafford story. I've been following Erin on her journey for sometime and watching her evolve from broadcaster to entrepreneur to thought leader. Erin Trafford is one of the true thought leaders, no bullshit. "
Scott Clark
President,
Clark Communications
"To anyone thinking of Erin for an in-person or virtual event, I would say that you can expect the perfect blend of professionalism and personality, presenting information that is riveting, and keeping her incredibly useful concepts and ideas fresh. "
Aminah Hausermann
Project Coordinator
Digital Nova Scotia
The Narrative Advantage
The Narrative Advantage Podcast is where ambitious entrepreneurs and leaders learn how to unlock the real power of their story — so they can sell with resonance, lead with confidence, and build businesses that align with their purpose.
Hosted by Erin Trafford — trusted communications strategist, media veteran, CEO of Story Studio Network and creator of The Narrative Advantage Method — each episode blends sharp storytelling strategy with embodied practices that help you feel safe, confident, and magnetic in your message.
Latest Episodes
There’s a particular kind of exhaustion that comes from doing everything right and getting nowhere. I see it in the founders I work with—intelligent, capable people who show up on podcasts, post consistently on LinkedIn, maybe even dabble in YouTube. They’re visible. They’re present. They’re tired. And when we dig into what’s actually broken, it’s […]
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Most people approach content as if it’s a daily obligation — something to check off, post, and forget. That’s why it doesn’t work. Here’s what I keep seeing: founders, consultants, service providers grinding out content like it’s community service. They post because they’re “supposed to.” Because someone told them consistency matters. Because their business coach […]
