Reimagining your media playbook. Transforming how organizations tell stories to create real, measurable change.
Hi, I'm Erin
Over Two Decades of Media, Strategy and Storytelling Excellence.
My experience bridges journalism, digital strategy, and storytelling, allowing me to help brands and organizations connect with their audiences in meaningful ways. From producing national media campaigns to leading innovative storytelling sales strategies for non-profits and entrepreneurs, I specialize in turning complex ideas into narratives that inspire action. Whether through branded content, podcasting, or digital strategy, I bring a unique blend of creativity, insight, and results-driven focus to every project.
"Every once in awhile in your business career you get the chance to work with a Rockstar. Erin and SSN have been the most powerful, thoughtful, insightful and inspiring group of people we have ever worked with. "
Scott Clark
President,
Clark Communications
"[Erin and her team at SSN] have given us a newsroom-in-a-box that functions at a level we simply couldn’t achieve internally. The efficiency and professionalism are next level."
Randal Tomada
VP Content & Communications,
IWK Foundation
Katie O’Brien
Marketing & Communications Coordinator
Sackville Business Association
"Erin was our first speaker of the morning, and she instantly brought such a fantastic energy and light to the room. If you want to inspire a room of attendees, I highly recommend hiring Erin!"
"We had no idea how to structure and strategically use our content before our sessions together. [Erin] helped us gain an understanding of exactly what to do with our content and how to amplify it to reach our audience.”
Atlantic Blockchain Company
"Erin has fantastic ideas and suggestions on how to bring content to life through blogs, images, Pinterest, videos and more. She stays up to date on social media and content trends and applies them to the work she does for us."
Bethany Hagan
Home Hardware
"Here's my Erin Trafford story. I've been following Erin on her journey for sometime and watching her evolve from broadcaster to entrepreneur to thought leader. Erin Trafford is one of the true thought leaders, no bullshit. "
Scott Clark
President,
Clark Communications
"To anyone thinking of Erin for an in-person or virtual event, I would say that you can expect the perfect blend of professionalism and personality, presenting information that is riveting, and keeping her incredibly useful concepts and ideas fresh. "
Aminah Hausermann
Project Coordinator
Digital Nova Scotia
"Working with Erin on Hoover Canada campaigns has been fabulous. She brings not only creativity and thoughtfulness to the segment content, but years of industry understanding and insight - both as an on-air host and a producer."
James Kinder
Birchall and Associates
Why work with Erin?
Your Strategic Partner in Storytelling & Influence.
Storytelling isn’t just a way to communicate—it’s the foundation of trust, authority, and influence. The right narrative doesn’t just share information; it transforms how people engage with your brand, make decisions, and take action. My mission is to help you own your message, amplify your impact, and turn attention into lasting advocacy.
I’m Erin Trafford, a strategic media advisor, award-winning journalist, and storytelling expert who helps organizations turn their expertise into trust-building narratives that drive influence and action.
With over two decades in media, broadcasting, and digital strategy, I’ve seen firsthand how the right story can transform brands, leadership positioning, and industry influence. From launching and leading radio stations to building a seven-figure content brand, I understand how to craft high-impact messaging that resonates and delivers results.
Now, as CEO of Story Studio Network, I work with organizations to modernize their communications, take control of their narrative, and scale trust with their audiences. Whether through branded media, podcasting, or executive thought leadership, my mission is to ensure your story isn’t just heard—it’s remembered, trusted, and acted upon.
The Fourth Draft
Join Digital Business and Content Strategist Erin Trafford for actionable strategies, interviews, and thought leadership to help organizations transform their narratives. Topics from her podcast connect directly with her signature talks and consulting frameworks.
