Hi! I’m Erin Trafford.
strategic media advisor, award-winning journalist, and storytelling expert
I've got the heart of an entrepreneur and the brain of a top-tier communicator. I work with organizations and leaders who have big ideas and need help telling stories that bring them to life.
Clients come to me at inflection points—retooling an offer, wanting to communicate to more people in a more aligned way, or they've tried a bunch of things that haven't really worked.
I help them cut through the noise, focus on the narratives that actually matter, and infuse those stories into everything: campaigns, client experience, how they show up online, in media, everywhere.
What I actually do
I create accountability and simplicity where there used to be none.
I'm not the execution person. I'm the strategic brain who brings clarity, holds the reins, and asks the questions you might not know to ask.
I coach your junior team. I align your internal communications so you're getting the most out of everything you communicate. Sometimes I come in as a fractional CCO, working directly with your sales and executive team on growth levers and strategy.
Here's what I know: In 2026, brands need to function like creators. AI can't do that. You need a creative brain at the helm. If you don't have that internally, I can act as that for you—taking your brand and putting it into a creative structure that aligns and communicates clearly.
My secret sauce
I built and sold a content business from my kitchen table, while nursing my second baby in the middle of the global pandemic. I'm an award-winning journalist with 20+ years of experience as a news anchor and radio host. I act as the CEO of one of Canada's premier and award winning branded podcast production companies, Story Studio Network. I'm lightning fast at seeing the story and identifying how it can be told.
When I do strategic work, my plans are optimized for audience from the get-go. We start building story assets immediately. Creative and concept briefs are developed out of the gate. This means we move faster and more efficiently than traditional approaches—because we're not spending months on "strategy" that never sees the light of day.
I also partner with VOSAVIS, bringing strategic communications depth to government relations, public affairs, and policy work. When organizations need to navigate complex stakeholder landscapes or communicate through regulatory pressure, I help them tell stories that build support and move outcomes.
Please don't expect me to 'be normal'
I'm not typical. I don't come from corporate, but I'm happy to be in the boardroom.
Fun fact, besides being a multi-passionate entrepreneur, I'm a Mom of two humans, fur baby mother, and I'm a certified yoga teacher and somatic coach. I understand nervous system regulation and how stress impacts decision-making. I bring that lens to my work—because communication breakdown is often a symptom of organizational stress, misalignment, or leaders who are too depleted to think clearly.
I'm an advisor and thought sparring partner—not someone who's going to give you a 47-page deck and disappear. I stay in it with you. I refine the brand voice as we go. I help you see what you can't see from inside your own business.
