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The most powerful stories aren’t just told—they are felt, remembered, and trusted.
With two decades in journalism, media strategy, and thought leadership, I help leaders and teams unlock the full potential of storytelling.
My keynotes and workshops blend the science of strategic messaging with the art of human connection, using a proven framework to craft narratives that resonate, build trust, and shape the conversations that matter.
Why Hire Erin?
A Media Strategist Who Knows How to Make Your Story Matter.
Storytelling isn’t just what I do—it’s what I’ve built my career around. With over two decades in media, from broadcasting to digital strategy, I’ve seen firsthand how the right story can captivate, persuade, and endure.
I’ve worked inside newsrooms, led content strategy at the executive level, and developed the frameworks organizations need to communicate with confidence.
My keynotes go beyond theory—I bring a journalist’s precision, a strategist’s insight, and a storyteller’s intuition to help you craft narratives that truly resonate.
High-Impact Keynotes on Modern Storytelling, Trust & Influence
Transform how your organization communicates by building a scalable, trust-first storytelling system.
The New Model for Organizational Thought Leadership
Scaling Trust & Influence
Shift from content for content’s sake to a trust-driven thought leadership strategy that builds real influence.
Building Thought Leadership in the Age of Distrust
From Noise to Influence
Cut through the noise and position yourself as a leader with messaging that commands attention and builds trust.
The New Rules of Thought Leadership in a Distracted World
Magnetic Messaging
Erin's Media Expertise
A Media Strategist Who Knows How to Make Your Story Work.
With two decades in journalism, broadcasting, and digital storytelling, Erin has seen firsthand how the media landscape has shifted—and what organizations must do to keep up.
From leading newsrooms to advising executives, she translates newsroom-level precision into actionable strategies that help organizations take control of their narrative, build audience trust, and create lasting influence.
Katie O’Brien
Marketing & Communications Coordinator
Sackville Business Association
"It was great having Erin speak at our THRIVE Business Growth Conference. Erin was our first speaker of the morning, and she instantly brought such a fantastic energy and light to the room. If you want to inspire a room of attendees, I highly recommend hiring Erin!"
Scott Clark
President,
Clark Communications
"Every once in awhile in your business career you get the chance to work with a Rockstar. Here's my Erin Trafford story. I've been following Erin on her journey for sometime and watching her evolve from broadcaster to entrepreneur to thought leader. It's been fun to watch from the bleachers. Erin Trafford is one of the true thought leaders, no bullshit."
Aminah Hausermann
Project Coordinator
Digital Nova Scotia
"To anyone thinking of Erin for an in-person or virtual event, I would say that you can expect the perfect blend of professionalism and personality, presenting information that is riveting, and keeping her incredibly useful concepts and ideas fresh."
James Kinder
Birchall and Associates
"Working with Erin on the Hoover Canada campaigns has been fabulous. She brings not only creativity and thoughtfulness to the segment content, but years of industry understanding and insight - both as an on-air host and a producer. We know we can always rely on Erin."
Katie O’Brien
Marketing & Communications Coordinator
Sackville Business Association
"Erin was our first speaker of the morning, and she instantly brought such a fantastic energy and light to the room. I loved how she made her presentation personal and memorable by sharing stories from her life—which proves her point about storytelling!"
Aminah Hausermann
Project Coordinator
Digital Nova Scotia
"What makes Erin stand out for me is that she incorporates her personality into her presentation which not only keeps our members and clients engaged, it makes her instruction approachable and achievable."
Erin's Media Expertise
Bring Erin’s Expertise to Your Stage.
Whether you're leading a conference, executive workshop, or team training, Erin’s keynotes deliver more than inspiration—they equip organizations with the strategies to take control of their narrative, scale trust, and build lasting influence.
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