Transform How Your Organization Tells Stories

With over two decades of media expertise, I help organizations and leaders leverage storytelling to fuel positive change.

Why work with Erin?

Redefining Media Strategies for Forward-Thinking Organizations.

Schedule a Discovery Call

20+ years of media & storytelling expertise

Proven leadership in executive messaging & thought leadership

Designed for impact, not just content

From broadcasting and journalism to modern content strategy, I help organizations take control of their narrative and build long-term audience trust.

 I work with leaders and teams to refine their messaging, modernize communications, and drive attention where it matters.

My approach doesn’t just generate noise—it creates measurable engagement, positioning you and your organization as a trusted authority.

Consulting Offers at a Glance

Three Consulting Solutions to help you harness the true power of Your Story.

Offer 1

The Executive Messaging Reset

Refine your messaging to cut through the noise and build instant trust and authority.

  • A comprehensive messaging audit to identify gaps and opportunities.
  • A tailored messaging playbook with key positioning, brand voice, and strategic content examples.
  • Application of the new messaging framework to one key asset (e.g., a presentation or sales deck).
  • A crystal-clear, trust-building messaging strategy aligned with your leadership goals.
  • Ready-to-use messaging for LinkedIn, newsletters, and key communications.
  • Confidence in your ability to lead with influence and clarity.

Outcomes

Offer 2

Executive Trust & Influence Strategy

Build a trust-driven content strategy that positions you as a go-to industry authority.

  • Audience intelligence research and insights to uncover trust triggers and messaging gaps.
  • A custom messaging and content roadmap for LinkedIn, newsletters, and thought leadership.
  • Tactical guidance on creating conversion-focused events, webinars, and speaking opportunities.
  • A research-backed content strategy designed to foster trust and engagement.
  • A clear plan to establish thought leadership and authority in your industry.
  • Strategic tools to align your storytelling with measurable business goals.
Offer 3

Fractional Strategic Advisory

Transform your organization’s storytelling with a fully operational system built for trust, scale, and sustained impact.

  • Embedded strategic advisory to align leadership narratives, sales messaging, and content strategy.
  • Two annual audience intelligence reports to refine positioning and storytelling.
  • Development of a full-year thought leadership and content roadmap, plus team training and enablement.
  • A self-sufficient storytelling system integrated across your organization.
  • Scaled trust and influence with consistent, impactful messaging.
  • Long-term alignment of your communications strategy with business growth.

How I Work With Clients

Strategic Consulting Tailored to Your Organization’s Needs.

01

Initial discovery session to understand your goals and challenges.

02

Comprehensive audit of your current communication strategies.

03

Delivery of tailored frameworks, actionable roadmaps, and
hands-on training.

04

Ongoing collaboration and follow-up support to ensure long-term success.

Client Success Stories

Real Results From Innovative Storytelling.

Scott Clark
President,
Clark Communications

"I've been following Erin on her journey for sometime and watching her evolve from broadcaster to entrepreneur to thought leader. Leadership in certain verticals can be blurry, as to who is and isn't one. Erin Trafford is one of the true thought leaders, no bullshit. I'm honoured to write this and hope I have many more years working with Erin and her Team."

Randal Tomada
VP Content & Communications,
IWK Foundation

"SSN has given us a newsroom-in-a-box that functions at a level we simply couldn’t achieve internally. The efficiency and professionalism are next level."

Atlantic Blockchain Company

"[Erin] not only paved the road for us, but also showed us how to pave it ourselves. We had no idea how to structure and strategically use our content before our sessions together. [Erin] helped us gain an understanding of exactly what to do with our content and how to amplify it to reach our audience."

Amanda Hanson
simplySTYLISH Inc.

"I love Erin's brain. Her background and expertise gives her the unique ability to think outside the box and help us see so much more potential in our businesses. Her way to teach us how to create content needs to be trademarked."

Bethany Hagan
Home Hardware

"Erin has fantastic ideas and suggestions on how to bring content to life through blogs, images, Pinterest, videos and more. She stays up to date on social media and content trends and applies them to the work she does for us."

James Kinder
Birchall and Associates

"Working with Erin on Hoover Canada campaigns has been fabulous. She brings not only creativity and thoughtfulness to the segment content, but years of industry understanding and insight - both as an on-air host and a producer."

Aminah Hausermann
Project Coordinator
Digital Nova Scotia

"Erin is an amazing contribution to our digital marketing network here at Digital Nova Scotia. She is extremely relatable and has incredible insight on content and brand strategy management."

Ready to Own Your Story and Leverage New Media Communications?

Let's Get Started.