You don’t need another script, funnel, or rigid framework.
You need a story that feels alive and true.
You need a narrative that builds your authentic advantage.
Hi, I'm Erin
Over Two Decades of Media, Strategy and Storytelling Excellence.
I’ve spent 20+ years at the intersection of media, strategy, and entrepreneurship - producing in national newsrooms, scaling a multi-six figure content business, and advising CEOs, agencies, and creators. I know firsthand that success isn’t about more content - it’s about resonance.
Today, I work with ambitious leaders who want clarity in their story, confidence in their message, and communications that create real momentum.
Ways we can work together
Strategic Comms Coaching
Monthly coaching to strengthen your narrative positioning and strategy
Fractional Advisory
Full integration into your comms operations
Executive Ghostwriting
On brand, on voice, authority building long form content creation such as articles or books
Branded Podcasting
Strategic podcasts through my virtual production company Story Studio Network.
Sign up for The Narrative Advantage Newsletter to receive registration invitation when it becomes available.
refine what you want to be known for, plus a read on how the market sees you today.
Know your Position
A 30-minute step-by-step training to help you refine your personal and executive brand so you are known for what you do.
A 60-minute workshop focused on my signature BRIDGE Framework for Communications Infrastructure. Perfect for small organizations and teams.
From Chaos to Cadence
FREE
Your One-Page Brand Brief
unlock your repeatable, memorable, on brand, one line position.
diagnose exactly where your comms are breaking down and how to fix it fast.
FREE
Training, resources and programs
I recently spent a few hours with Erin, and it was hands down the best money I’ve spent on marketing support in ages.
Her insights were strikingly obvious yet completely overlooked by us, and she gave concrete tactics I was able to apply the same day.
Kathryn Toope,
VP Marketing, Verecan Group
I had Erin help me find my golden thread. After years of innovating, packaging services and helping clients, I felt like I had lost the central core. Erin helped me find the true essence of what I do for clients.
The output of our work together was way more than I expected — in all the best ways.
Wendy Brookhouse,
Founder, Black Star Wealth
"Every once in awhile in your business career you get the chance to work with a Rockstar. Erin and SSN have been the most powerful, thoughtful, insightful and inspiring group of people we have ever worked with. "
Scott Clark
President,
Clark Communications
"[Erin and her team at SSN] have given us a newsroom-in-a-box that functions at a level we simply couldn’t achieve internally. The efficiency and professionalism are next level."
Randal Tomada
VP Content & Communications,
IWK Foundation
"Erin has fantastic ideas and suggestions on how to bring content to life through blogs, images, Pinterest, videos and more. She stays up to date on social media and content trends and applies them to the work she does for us."
Bethany Hagan
Home Hardware
"Working with Erin on Hoover Canada campaigns has been fabulous. She brings not only creativity and thoughtfulness to the segment content, but years of industry understanding and insight - both as an on-air host and a producer."
James Kinder
Birchall and Associates
Katie O’Brien
Marketing & Communications Coordinator
Sackville Business Association
"Erin was our first speaker of the morning, and she instantly brought such a fantastic energy and light to the room. If you want to inspire a room of attendees, I highly recommend hiring Erin!"
"We had no idea how to structure and strategically use our content before our sessions together. [Erin] helped us gain an understanding of exactly what to do with our content and how to amplify it to reach our audience.”
Atlantic Blockchain Company
"Here's my Erin Trafford story. I've been following Erin on her journey for sometime and watching her evolve from broadcaster to entrepreneur to thought leader. Erin Trafford is one of the true thought leaders, no bullshit. "
Scott Clark
President,
Clark Communications
"To anyone thinking of Erin for an in-person or virtual event, I would say that you can expect the perfect blend of professionalism and personality, presenting information that is riveting, and keeping her incredibly useful concepts and ideas fresh. "
Aminah Hausermann
Project Coordinator
Digital Nova Scotia
Why work with erin?
Your Strategic Partner in Storytelling & Influence.
Working with me is about finding the through-line that makes your message magnetic.
Most leaders I meet are buried under too much content, too many tactics, and not enough clarity.
They feel the pressure to sound smart, polished, and everywhere at once but what they really want is impact without burnout and to feel empowered to be genuinely authentic.
And usually, my clients come to me after realizing they've spent thousands on marketing a message that was never clear to begin with.
That’s where I come in.
With 20 years in media and strategy, I know how to uncover the story that creates trust at scale. The kind of narrative that makes people lean in, remember you, and say yes faster.
I’m not here to add noise. I’m here to help you cut through it. Together, we’ll translate your vision into words and actions that feel true in your body, in your business and powerful in the market.
That’s how you grow without compromising who you are. I know it works because I've lived it.
If you're ready to stop adding to the noise and start leading your own narrative, I'd love to have a conversation.
Get in touch
Let’s Start the Conversation.
Thank you for reaching out!
Erin’s team will be in touch shortly to discuss your event.
