Content Strategist & Executive Producer.
My goal in life is to help you connect to your Story and connect it to the world.

Hi! I’m Erin Trafford. 


The kind of Content Strategy work that lets you finally build your business and tell your Story from a place that feels 100% you.

“Honestly, I feel like I have a much clearer idea of how to move forward with regard to content and sales strategy. I have always been confident in my zone of genius, but was lacking a clear path on how to convert that into an actual business. Now, I'm raring to go and the sky is the limit!”

"I really discovered a bunch of things I would have NEVER thought about. I look at [content strategy] in a more confident mind frame. I'm more focused and less scared to attack things and get things done. My analytics are on fire now that I am posting and paying attention to HOW I post and it's making a huge difference.”

What some of my past students say about THE CONTENT GROWTH FRAMEWORK™

- Anik waldeck

- megan o'keefe

Let's bring your Full Story into the light and use it to strategically fuel your business.


Start your time saving content plan and strategy right now




Take a load off with executive strategy, media and/or podcast services.

Work with
Story Studio Network 


Let's Make Magic Together.




True to life, authentic, no BS approach to digital business building and content strategy.
A tell-all experience of what it takes to turn an idea into a profit and a passion into a business with host Erin Trafford.

Listen on apple podcasts

Listen on spotify

Want to be a guest on Permission to Leap?

Submit your application here

"Erin, I want to thank you for pulling out of me what I never would have been able to uncover myself. You brought my soul into the light. I am so lit up to start serving the world in a more expansive way."

- Brittany Hachey, Holistic Relationship Coach

“My time with Erin Trafford was awakening. A stepping into my Truest self. I could literally see the Magic steam coming out of her brain. It was an emotional, clarifying and grounding TRANSFORMATIONAL experience.”

- Stephanie Brown, physiotherapist

"This will be the BEST investment you will make for your business! Erin Trafford is not only a Story strategist but a special Magician who can pull your very own brilliance and put it into actionable steps to make your dreams come true!"

- JESSICA GOGUEN, owner, Nail CEO Inc.

“Erin. Thank you. That Story Strategy - that’s some next level Magic right there.”


Client Love

- Bethany Hagen, Home Hardware Stores Ltd.

"Working with Erin is always a pleasure. She has a robust portfolio which allows us to work with her on media segments, social media and content creation. She has fantastic ideas and suggestions on how to bring content to life through blogs, images, Pinterest, videos and more. She stays up to date on social media and content trends and applies them to the work she does for us."

- James Kinder, Birchall PR & Associates, Hoover Canada

"Working with Erin on the Hoover Canada campaigns has been fabulous. She brings not only creativity and thoughtfulness to the segment content, but years of industry understanding and insight - both as an on-air host and a producer. We know we can always rely on Erin to represent our brand well."

- Katie O'Brien, Sackville Business Association

Erin was our first speaker of the morning, and she instantly brought such a fantastic energy and light to the room. I loved how she made her presentation personal and memorable by sharing stories from her life—which proves her point about storytelling! Erin and her team were very communicative throughout the process of working with her. If you want to inspire a room of attendees, I highly recommend hiring Erin!

- Aminah Hausermann, digital nova scotia

Erin is an amazing contribution to our digital marketing network here at Digital Nova Scotia. She is extremely relatable and has incredible insight on content and brand strategy management. 
What makes Erin stand out for me is that she incorporates her personality into her presentation which not only keeps our members and clients engaged, it makes her instruction approachable and achievable. 

Media & Corporate Partners

contact us to get started

“It’s not Magic that takes us to another world - it’s Storytelling”
- Val Mcdermid 

Some say I'm a digital unicorn because I'm what you get when you cross a journalist with a blogger and a digital business strategist. 

I understand the nuances of Storytelling and the ins and outs of digital business. 
Every content program I offer is designed so you can achieve maximum success via up-to-date content strategies and timeless storytelling principles.

What I specialize in: 

• Blogging and SEO 
• Pinterest and Visual Search
• Podcasting and Executive Production
• Deep Branding and Story Discovery
• Media and Integrated Marketing Campaigns

About Story & Strategy.