I help you strategically and soulfully tell your Story, charge more, and finally own your brilliance.

Together, we do the magic swirling, Story amplifying work other marketers forget or overlook.

The kind of work that lets you break free from ‘shoulds’ and lean into possibilities.

The kind of work that lets you finally build your business from a place that feels 100% you.

Hi! I’m Erin Trafford. 


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Let's Make Magic Together.

My Soul’s purpose is to bring your Full Story into the light and use it to strategically fuel your business.

"Erin, I want to thank you for pulling out of me what I never would have been able to uncover myself. You brought my soul into the light. I am so lit up to start serving the world in a more expansive way."

- Brittany Hachey, Holistic Relationship Coach

“My time with Erin Trafford was awakening. A stepping into my Truest self. I could literally see the Magic steam coming out of her brain. It was an emotional, clarifying and grounding TRANSFORMATIONAL experience.”

- Stephanie Brown, physiotherapist

"This will be the BEST investment you will make for your business! Erin Trafford is not only a Story strategist but a special Magician who can pull your very own brilliance and put it into actionable steps to make your dreams come true!"

- JESSICA GOGUEN, owner, Nail CEO Inc.

“Erin. Thank you. That Story Strategy - that’s some next level Magic right there.”


Client Love

Book a Call to Start your Story Strategy Today!

“It’s not Magic that takes us to another world - it’s Storytelling”
- Val Mcdermid 

What you’re not going to find here are pithy marketing presentations that force you into a box or create rigid expectations. 

What you will find is a Team of dedicated Story Strategists, led by Erin Trafford, who are committed to empowering entrepreneurs to be seen in their own brilliance in the market, without guilt or fear of judgement.

What we do: 

• Work with you personally to uncover your Truest Story 

• Develop a personalized Show Up Strategy based on how you and your business need and want to be seen in the world

• Action and Amplify that plan so that your Story appreciates in value (and your business’ bottom line grows) every time it’s told.

About Story & Strategy.