The Narrative Advantage: Clarity Sprint Workshop
A 90-Minute Reset to Unlock Your Messaging Momentum
If you’ve ever sat down to write a LinkedIn post, prep a keynote, or even answer the simple question “So what do you do?” and felt your stomach drop—this is for you.
Most founders, executives, and leaders I meet aren’t struggling because they lack ideas or expertise. They’re struggling because:
- Their origin story feels stale, but they keep telling it anyway.
- Their message shifts depending on the room they’re in.
- Their best content ideas get stuck in a Google doc instead of reaching the right people.
- Every time they “try” to fix it, they overthink it, overwork it, and still don’t feel aligned.
You Don’t Have a Marketing Problem. You Have a Clarity Problem.
Here’s the truth: your story isn’t broken. But the way you’re telling it is costing you traction, time, and trust.
But what if in just 90 minutes you could:
Spot your blind spots with precision—no more endless second-guessing.
Finally answer, “What should I say?” with clarity that makes people lean in.
Walk into your next boardroom, webinar, or sales call knowing your message will land.
Stop burning energy on content that doesn’t connect—and start fueling what actually builds trust.
Register Here
Why I Built This
Every time, it comes down to the same thing: the power of clarity.
Over the past 15 years, I’ve helped executives, entrepreneurs, and organizations sharpen their stories.
- A founder who thought their “about page” had to start with childhood memories—we rewrote it into a message that landed her a $75K contract within weeks.
- A national nonprofit with a wall of jargon—we stripped it down into a clarity-driven framework that unlocked the key to a relationship with a global funding partner.
- An executive who kept “waiting” until her website was perfect before showing up on LinkedIn—we built her a clarity bank of 20 talking points that had her posting confidently the very next day.
I’m Erin Trafford, a strategic media advisor, award-winning journalist, and storytelling expert who helps organizations turn their expertise into trust-building narratives that drive influence and action.
With over two decades in media, broadcasting, and digital strategy, I’ve seen firsthand how the right story can transform brands, leadership positioning, and industry influence. From launching and leading radio stations to building a seven-figure content brand, I understand how to craft high-impact messaging that resonates and delivers results.
Now, as CEO of Story Studio Network, I work with organizations to modernize their communications, take control of their narrative, and scale trust with their audiences. Whether through branded media, podcasting, or executive thought leadership, my mission is to ensure your story isn’t just heard—it’s remembered, trusted, and acted upon.
WHO THIS IS FOR
If you’ve ever caught yourself saying, “I don’t even know what to say anymore,” this is for you.
FOUNDERS, CEOS, SOLOPRENEURS
EXECUTIVES & AGENCY TEAMS
CONSULTANTS & SERVICE PROVIDERS
Tired of spinning their wheels with posts that get “meh” engagement.
Who know they need to show up with more authority—but can’t keep their message consistent.
Who are done trying to “add value” with generic posts and want to actually connect with their audience.
WHAT MAKES THIS DIFFERENT
Think of it as your narrative compass: a tool that realigns you whenever the noise of business pulls you off course.
This is not another fluffy “messaging masterclass.”
In the Clarity Sprint Workshop, you’ll:
Reframe With a Proven Tool
You’ll get a **personalized diagnostic workbook** designed to surface your clarity blocks and map your next best actions. This isn’t busywork. It’s a proprietary framework that executives pay thousands to work through with me privately.
Repeat the Reset
With **bonus access to 5 on-demand learning modules**, you’ll be able to come back to this process anytime your message needs a reset—before a launch, a big keynote, or a tough quarter.
Diagnose Your Blocks (Live)
Through a guided 90-minute coaching call, I’ll help you uncover the exact points where your message gets muddled—and how to fix them.
Put me in, coach!
Because your investment in this workshop is less than what most consultants charge for a single hour. But unlike a one-off call, you’ll walk away with:
- A repeatable framework to use again and again.
- A personalized diagnostic you can revisit any time you feel stuck.
- A momentum boost that gets you out of your head and into action immediately.
The Clarity Sprint is not just worth it, but what you *actually need...
Because clarity doesn’t just make you feel better - it accelerates sales, builds trust faster, and helps you spot the right opportunities.
Scott clark, president, clark communications
Every once in awhile in your business career you get the chance to work with a Rockstar. Here's my Erin Trafford story. I've been following Erin on her journey for sometime and watching her evolve from broadcaster to entrepreneur to thought leader. It's been fun to watch from the bleachers. I finally reached out to Erin to get her insight on an idea.
Erin is one of the most powerful, thoughtful, insightful and inspiring people we have ever worked with. Leadership in certain verticals can be blurry, as to who is and isn't one. Erin Trafford is one of the true thought leaders, no bullshit. I'm honoured to write this and hope I have many more years working with Erin.
Wendy Brookhouse, founder, Black star Wealth
I had Erin help me find my golden thread. After years of innovating, packaging services and helping clients, I felt like I had lost the central core. Erin helped me find the true essence of what I do for clients. And it was beyond just the products and investments. She gave me my why back.
The output of our work together was way more than I expected — in all the best ways. Erin didn’t just tell me what to say — she gave me the how and the why. In a world full of consultants handing over glossy PDFs that just tell you the what to do (but not the actual day to day how) Erin laid out a full communications system I can actually use. Strategic, emotionally resonant, and completely aligned with how I work.
Erin tapped into my core values. She gave me messaging that went deep, hit the emotional notes, and made me feel proud of how I show up. She cut through the swirl and built something that reflects the real me — not a version of me filtered through someone else’s idea of marketing.
I couldn't be happier and can't wait to unleash the refound and refined me to transform even more lives.
And now for the cringey confession...
I haven’t led a public workshop in three years. And I need to tell you why.
Back then, I burned out on the format. I was still too close to my own origin story, still testing what clarity meant outside of one-on-one consulting. Truthfully, I wasn’t ready to hold the room the way I wanted to.
So I stopped.
But here’s what happened: my work didn’t stop. It deepened.
I went inside organizations, into boardrooms and strategy tables. I worked with founders, policy leaders, and executives at the highest levels. I sharpened my frameworks. I watched what actually moved the needle—and what was noise.
And in those three years, my DMs kept filling with notes from past clients: *“You have no idea how much this changed the way I lead.”* *“I still use your framework every week.”* *“When are you teaching again?”*
MESSAGES LIKE THIS:
Those messages sat with me. They reminded me of something I’d forgotten.
This work isn’t just for private clients with big budgets. It’s for any leader who’s ready to stop spinning and step into clarity.
Because after three years of field-testing, I know this process doesn’t just work—it sticks. And I know I can hold this workshop with a level of presence, precision, and power I simply couldn’t before.
If you’ve been waiting for me to bring this back—this is it.
That's why now.
THE DETAILS
WHAT YOU GET WITH THE NARRATIVE ADVANTAGE CLARITY SPRINT
Live 90-minute workshop + coaching call
Thursday, Sept 18th
9:30 am PST | 12:30 pm EST | 1:30 pm AST
Personalized Diagnostic Workbook
Unlocked before the coaching call
BONUS ACCESS: 5 Learning Modules of The Narrative Advantage Method
Life time access to this invaluable repeatable process
Live Workshop - Thursday September 18th 9:30am PST | 12:30pm EST | 1:30PM Ast
$249 CAD plus taxes
Register Now
This is not a mass-market webinar. This is not a generic training with hundreds of faces in little boxes.
That means:
- Every seat is curated.
- Every participant gets real time with me.
- Every story in the room gets sharpened, not skimmed.
This is luxury access in workshop form. The kind of space where you don’t get lost in the crowd—you get seen, heard, and challenged.
Because clarity isn’t something you can binge-watch. It’s something you sharpen in real time, with someone holding the frame.
If you’re one of the 6–8 people in this room, you won’t just leave with a workbook. You’ll leave with a reset that feels personal, practical, and impossible to ignore.
Kathryn Toope, VP MARKETING, VERECAN GROUP
I recently spent a few hours with Erin, and it was hands down the best money I’ve spent on marketing support in ages.
Her insights were strikingly obvious yet completely overlooked by us, and she gave concrete tactics I was able to apply the same day. The clarity and immediate improvements have already made our podcast stronger and more strategic.
I’ve followed Erin’s journey for years and invested in the story she’s woven about her own business and services; when the chance came to book time with her, I didn’t hesitate. I’d recommend her to anyone looking to elevate their content and narrative approach.
You’ll be stunned by her ability (and, if you’re lucky, by the additional insights from her outstanding team) to drill down into what you’re doing and help you find a more engaging way to move forward.
- IRENE MACABANTE, CEO, THE CITRINE CONSULTING COLLECTIVE
“I knew I had good stories to tell. I just could not figure out which stories were important, and how to tell them in a way that would grow my online presence, audience and business. Erin gave me total clarity on how I can stand out in my industry and turn readers into leads by sharing my stories. Erin’s process is magical!”
serious warning
Don’t Confuse AI With Clarity
If your clarity is off, AI makes it worse.
Here’s the thing: AI can help you generate content faster—but if you feed it a fuzzy, inconsistent, or fragmented message, it will only amplify the noise.
You might be thinking, *“I’ll figure this out eventually.”*
But here’s what I’ve seen happen over and over:
- Weeks wasted on content that doesn’t connect.
- Missed opportunities because you couldn’t articulate your value clearly in the moment.
- Money left on the table because you buried the story that actually sells.
- Paralysis: you post less, pitch less, and show up inconsistently—because deep down, you don’t trust your own message.
Every month you wait, you’re compounding the cost of confusion.
The leaders who win aren’t the ones with the fanciest websites or the best AI prompts. They’re the ones with the clearest stories.
Before you can delegate content, prompts, or even entire campaigns to tools like ChatGPT, you need to know:
- What you’re actually trying to say.
- Who you’re saying it to.
- Why it matters.
This workshop gives you the clarity framework AI can’t create for you. Once you have that, AI becomes an amplifier instead of a liability.
Think of it this way: clarity is the operating system. AI is just the app. Without the system, the app crashes.
What Happens If You Don’t Do This Work
You've got questions
What if I can’t make it live?
A: Because this is a curated, intimate workshop (max 8 people), the real value is being there in the room. You’ll still get the replay and workbook, but the magic is in the live coaching and interaction.
Q: How personalized is this?
A: Extremely. With only 6–8 participants, I can go deep with each person. You won’t be lost in a crowd — you’ll get direct attention and tailored feedback on your clarity blocks.
Q: Is this just for business owners?
A: No. I’m intentionally curating a mix of founders, executives, and senior comms leaders. What unites the group isn’t a job title — it’s the readiness to cut noise and step into clarity.
Q: I’ve taken other messaging or branding workshops. How is this different?
A: Most workshops are one-to-many. This is boutique. Small group, high-touch, and rooted in a proven diagnostic process. You’re not just learning — you’re being guided through it, in real time.
Q: Why $249?
A: Because clarity at this level usually requires private consulting (starting in the thousands). This is a way to access the same proprietary framework in a small, intimate format. It’s high-value, high-leverage access — without the price tag of a 1:1 engagement.
Q: Do I need to be “good with words” for this to work?
A: No. In fact, you’ll benefit more if you feel unpolished. This isn’t about writing the perfect tagline. It’s about getting to the core of your story so your words — and your confidence — flow naturally.
Keep Spinning, or Sprint to Clarity
You can keep:
- Scrolling LinkedIn for “inspiration” that never feels right.
- Paying for AI subscriptions that spit out content no one engages with.
- Patching your message together every time someone asks what you do.
Or you can spend 90 minutes with me, walk out with a system, and never wonder “what should I say?” again.
Don’t Wait for Clarity to “Arrive.” Create It.
If you’ve been waiting for the perfect words to land or the perfect moment to post—you’ll wait forever.
Clarity isn’t luck. It’s a repeatable process. And you can master it in 90 minutes.
