Transform your company story into strategy.

I partner as a fractional vp level advisor with leadership teams to align communications with clarity, trust and growth.

Why work with me?

Your Strategic Partner in Communications

Most organizations are drowning in tactics, tools, and half-finished campaigns. What they’re missing is clarity. Without it, teams spin, leaders burn out, and audiences tune out.

That’s where I come in. I don’t deliver more content — I build narrative frameworks that fuel trust, shorten decision cycles, and align teams around one clear story. As your fractional communications partner, I embed with your leadership, marketing, or comms team to create strategy that sticks and stories that scale.

This isn’t a one-off. It’s a year-long partnership designed for resonance, momentum, and lasting influence.

Schedule a Discovery Call

20+ years of media & storytelling expertise

Proven leadership in executive messaging & thought leadership

Designed for impact, not just content

From broadcasting and journalism to modern content strategy, I help organizations take control of their narrative and build long-term audience trust.

I work with leaders and teams to refine their messaging, modernize communications, and drive attention where it matters.

My approach doesn’t just generate noise—it creates measurable engagement, positioning you and your organization as a trusted authority.

The Fractional Framework

I work with a select number of organizations each year through a simple, proven advisory structure.
I recommend a year-long partnership to build consistency and credibility. The model ensures your narrative doesn't just 'sound good' - but sustains and scales across the organization.

In-person or virtual strategy sessions with leadership and comms/marketing teams. We clarify priorities, refine the narrative, and set a 90-day plan.
Plan for this to be at least a 1/2 day session with me and your comms or marketing team.

Short, focused touchpoints with your team to keep momentum, troubleshoot roadblocks, and make sure the story is landing where it matters most.
We also stay in-touch async for high velocity needs like reviews, media opps etc.

Bi-weekly checkpoints

Have a more acute need?

Happy to parachute in and help you sort it out.

Not every organization needs—or is ready for—a year-long partner.

Sometimes what’s required is a fresh perspective and a clear reset.

That’s why I also offer standalone communications audits and narrative revamps. Think of it as a parachute: I come in, quickly surface what’s working (and what’s not), and leave you with a clear, actionable path forward.

Here are some examples of challenges that might be considered acute:

Sales cycles dragging because the message isn’t landing
A leadership story that feels misaligned or unclear
Teams creating lots of content but gaining little traction
Big initiatives (launches, pivots, funding rounds) missing a unifying narrative
Internal and external messaging pulling in different directions
Trust gaps showing up with clients, partners, or stakeholders
Thought leadership that feels flat or performative instead of credible
Media moments or speaking opportunities without the right prep

Best thing to do is grab some calendar time to chat and I can let you know if I can help you and if it's not me, I can likely point you in the direction of someone in my network who can.

Client Success Stories

Real Results From Innovative Storytelling.

Scott Clark
President,
Clark Communications

"I've been following Erin on her journey for sometime and watching her evolve from broadcaster to entrepreneur to thought leader. Leadership in certain verticals can be blurry, as to who is and isn't one. Erin Trafford is one of the true thought leaders, no bullshit. I'm honoured to write this and hope I have many more years working with Erin and her Team."

Randal Tomada
VP Content & Communications,
IWK Foundation

"SSN has given us a newsroom-in-a-box that functions at a level we simply couldn’t achieve internally. The efficiency and professionalism are next level."

Atlantic Blockchain Company

"[Erin] not only paved the road for us, but also showed us how to pave it ourselves. We had no idea how to structure and strategically use our content before our sessions together. [Erin] helped us gain an understanding of exactly what to do with our content and how to amplify it to reach our audience."

Amanda Hanson
simplySTYLISH Inc.

"I love Erin's brain. Her background and expertise gives her the unique ability to think outside the box and help us see so much more potential in our businesses. Her way to teach us how to create content needs to be trademarked."

Bethany Hagan
Home Hardware

"Erin has fantastic ideas and suggestions on how to bring content to life through blogs, images, Pinterest, videos and more. She stays up to date on social media and content trends and applies them to the work she does for us."

James Kinder
Birchall and Associates

"Working with Erin on Hoover Canada campaigns has been fabulous. She brings not only creativity and thoughtfulness to the segment content, but years of industry understanding and insight - both as an on-air host and a producer."

Aminah Hausermann
Project Coordinator
Digital Nova Scotia

"Erin is an amazing contribution to our digital marketing network here at Digital Nova Scotia. She is extremely relatable and has incredible insight on content and brand strategy management."