Prime Minister Mark Carney announced $2 billion in AI investment over the next six years. A quarter million jobs attached. The headline got the attention. The shift underneath it is more important. Here’s what I’m seeing in the businesses I work with. The companies positioning themselves for a transition — exit, succession, major donor round, […]

The Prime Minister announced a $2 billion AI investment yesterday, with a quarter million jobs promised by 2031. The money got the attention. The structural shift underneath it is what changes how you need to think about your communications. In this episode, Erin breaks down four things to think about right now: Plus: why she’s […]

The moment a journalist reaches out for your comment, something shifts. Most leaders feel it as anxiety. Their instinct is to slow things down — schedule it for later, ask for the questions in advance, loop in their PR person, buy themselves time to prepare. Here’s the honest read on what that instinct is: it’s […]

Erin is back from two weeks in Portugal and fired up about something she’s been asked to offer for nearly a decade — and has finally built. Media training. In this episode, Erin explains why she resisted formalising it for so long (hint: it involves a bit of ego about making the seemingly obvious into […]