Find out what's actually wrong with your communications
In under 10 minutes flat.
You know in your gut that something is off...
...people don't quite get what you do, or your message isn't landing the way it should.
Without knowing your actual communications score, you'll keep guessing and keep losing deals.
This free diagnostic gives you a score, an analysis, and a clear "fix this first" recommendation.
No email required.
If you're ready to stop guessing and start fixing, here's your first move:
Get My Communications Score
5 questions · Takes 5–7 minutes · Free · Ungated
This scorecard is for you if:
- You're the founder, CEO, or solopreneur who controls the brand and the budget
- You feel friction in your communications but can't name exactly what's broken
- People say things like "I'm not sure what you do" or "tell me more" when you pitch
- You're saying a lot, but it's not landing
- You're ready to look directly at the problem instead of avoiding it
- You value clarity and will act on good advice
Most founders spend weeks circling the problem.
This takes under 10 minutes and hands you the answer.
Here's what most people don't realize: every day you're operating without clarity on what's actually broken, you're bleeding opportunities. Deals that should close. Referrals that should happen. Momentum you should have.
It's 5 questions. It's free. There's no email gate, no pitch on the other side.
Just a score, real analysis, and a "do this first" step based on how I actually diagnose communications problems for clients.
Not for you if:
- You're not a decision-maker, you won't spend 10 minutes on this, or you're hunting for free stuff with no intention of fixing anything.
What you get
When you finish the scorecard, here's exactly what you'll see:
YOUR NUMERICAL SCORE
A CLEAR 'DO THIS FIRST' PLACE TO START
YOUR
CUSTOM
ANALYSIS
Example results: yours will be longer and include much more explanation.
For demo purposes only: this will tailor to your strengths and weaknesses.
The exact strategic and energetic focus you need plus what that looks like in practice, outlined based on your unique scorecard results.
You'll get a personalized:
Why this matters now
Numerical score – so you know where you actually stand
Get your Score Now
Analysis of what's happening – the specific breakdown of your communications friction (clarity gap, credibility hole, consistency problem, or decision blocker)
A clear "do this first" recommendation – no vague advice, just the next right move
Most communication breakdowns happen because you're guessing.
This removes the guesswork. It's the same diagnostic thinking I use in my paid client engagements that start at $2,500 - distilled into a tool that costs you nothing and gives you a concrete starting point.
If you won't invest 10 minutes to get clarity on the thing that's costing you deals, referrals, and momentum, we're not a fit anyway.
But if you're the kind of person who acts when you see the path forward, get your score.
It'll tell you
what to fix first.
A little about me:
I'm Erin Trafford - award-winning broadcaster, 10+ years in digital communications strategy, and the person who's diagnosed communications problems for hundreds of founders. I built this scorecard because I was tired of watching smart people struggle with communications friction they couldn't name.
It took me weeks to distill my diagnostic process into something you can use in under 10 minutes. This just came out of beta last week, and already dozens of early-testing CEOs are raving about the accuracy of these results. There's no AI fluff here. This is how I think.
About the 'no-gate' thing:
I don't collect emails to "nurture" you. If you want to work with me after this, you know where to find me. We are all adults here. And at the end of your scorecard, I will reinforce that you can and should email me.
Scott clark, president, clark communications
Every once in awhile in your business career you get the chance to work with a Rockstar. Here's my Erin Trafford story. I've been following Erin on her journey for sometime and watching her evolve from broadcaster to entrepreneur to thought leader. It's been fun to watch from the bleachers. I finally reached out to Erin to get her insight on an idea.
Erin is one of the most powerful, thoughtful, insightful and inspiring people we have ever worked with. Leadership in certain verticals can be blurry, as to who is and isn't one. Erin Trafford is one of the true thought leaders, no bullshit. I'm honoured to write this and hope I have many more years working with Erin.
Wendy Brookhouse, founder, Black star Wealth
I had Erin help me find my golden thread. After years of innovating, packaging services and helping clients, I felt like I had lost the central core. Erin helped me find the true essence of what I do for clients. And it was beyond just the products and investments. She gave me my why back.
The output of our work together was way more than I expected — in all the best ways. Erin didn’t just tell me what to say — she gave me the how and the why. In a world full of consultants handing over glossy PDFs that just tell you the what to do (but not the actual day to day how) Erin laid out a full communications system I can actually use. Strategic, emotionally resonant, and completely aligned with how I work.
Erin tapped into my core values. She gave me messaging that went deep, hit the emotional notes, and made me feel proud of how I show up. She cut through the swirl and built something that reflects the real me — not a version of me filtered through someone else’s idea of marketing.
I couldn't be happier and can't wait to unleash the refound and refined me to transform even more lives.
Kathryn Toope, VP MARKETING, VERECAN GROUP
I recently spent a few hours with Erin, and it was hands down the best money I’ve spent on marketing support in ages.
Her insights were strikingly obvious yet completely overlooked by us, and she gave concrete tactics I was able to apply the same day. The clarity and immediate improvements have already made our podcast stronger and more strategic.
I’ve followed Erin’s journey for years and invested in the story she’s woven about her own business and services; when the chance came to book time with her, I didn’t hesitate. I’d recommend her to anyone looking to elevate their content and narrative approach.
You’ll be stunned by her ability (and, if you’re lucky, by the additional insights from her outstanding team) to drill down into what you’re doing and help you find a more engaging way to move forward.
- IRENE MACABANTE, CEO, THE CITRINE CONSULTING COLLECTIVE
“I knew I had good stories to tell. I just could not figure out which stories were important, and how to tell them in a way that would grow my online presence, audience and business. Erin gave me total clarity on how I can stand out in my industry and turn readers into leads by sharing my stories. Erin’s process is magical!”
One more thing...
I'm giving you access to a diagnostic process for communications that took me years to develop and weeks to download into this scorecard. It's the basis of the same work that my bespoke comms clients pay thousands per month for.
If it helps you, the best thank-you is telling another founder about it.
Or reaching out and letting me know how it worked for you.
Ready?
Get your score now. You're 10 mins away from an answer.
Get My Communications Score
5 questions · 5–7 minutes ·
PS. Maybe you do want my brain in your inbox.
The scorecard doesn't require your email (and never will so long as it's in this form).
But if you want weekly communications breakdowns, real client examples, and the occasional rant about messaging that doesn't work—I send a newsletter.
It's not for everyone. It's direct, occasionally blunt, and assumes you'll do something with the information. If that sounds useful, subscribe below.
Ways we can work together
Get a Free Scorecard
5-7 minutes and you can 'download' my brain and get a fast fix
Book a 1:1 Comms Diagnostic
90 min deep dive, full report and road map plan to tackle an acute comms challenge
Monthly Comms Coaching
A biweekly coaching to strengthen your internal comms capacity
Fractional Advisory
Full integration into your comms operations; retainer, day rate or quarterly
