Private Coaching

Stop performing. start resonating. 

Your story isn't the problem. It's the power you've been underusing. 
Most leaders and creatives I work with have already built something that works: clients, reputation, revenue, impact. 

But behind the scenes, they're holding it together with overthinking, second-guessing, and strategies that feel borrowed instead of embodied. 

That's where private coaching comes in. 

Working with me 1:1 is not about adding another framework or funnel. 
It's about recalibrating how you show up - so your story stops sounding like a pitch and starts moving you (and your clients) forward. 

This is for leaders, entrepreneurs and creatives who want to: 

  • Shorten sales cycles by building sticky trust
  • Lead with a narrative that feels true and lands with audiences
  • Dismantle patterns of over-performance and step into embodied clarity
  • Align their business, message and leadership so momentum feels natural and not forced.

This is not beginner work. 
This is high-level partnership designed for people who already know they are capable - and are finally ready to stop doing it the hard way. 

If this is you, then your next step is to apply. 
But please read this first.

You are about to apply for a private coaching container for people who are ready to transform how they are showing up, sharing themselves and growing from a place of rooted authenticity. 

We will be working to dismantle patterns, clarify your true narrative and build trust in yourself and your audience all at once. This is not easy work. And it's why I only take a handful of premium clients per year.

(Note: this application is not for corporate communications advisory, this is only for solopreneurs or leaders, if you are interested in fractional corporate communications advisory, check out this page).

Please only fill out this form if: 

  • You have an established business or body of work (whether you are running a company, building a consultancy, or leading as a creative or healer). 
  • You're ready to invest time, energy, and resources into deep, transformative work
  • You want a coach who will challenge you, mirror you, and hold you to a higher level of leadership, both in business and in self. 

Who is best served with private coaching

My clients often recognize themselves here:

  • You’ve achieved success, but the mindset or messaging that got you here won’t carry you forward.
  • You feel the weight of overthinking, performing, or second-guessing — and you want clarity and resonance instead.
  • You want to stop being the bottleneck and start leading with conviction.
  • You don’t want a cheerleader. You want a partner who can challenge your story, sharpen your strategy, and help you embody your next evolution.

What we'll do together

Every partnership is unique, but the work typically includes:

Clarifying Your Narrative Advantage
— honing the story that creates trust, authority, and momentum.

Dismantling Hidden Patterns
— shifting the ways you over-perform, under-price, or over-think.

Building Resonance Into Strategy
— aligning your offers, communications, and leadership with your embodied story.

Integrating Somatic Practices
— anchoring clarity in your body, not just in your head.

This is not a sprint. It’s deep, precise, and personal work designed to shift both how you see yourself and how the market responds to you.

Please Use this Form to Submit your Application

Click to open form

When you hit 'submit' on the Notion form, I will get an email to review your responses. I'll reach out personally to set up a conversation.

Erin's wild and crazy mash-up skills

Who is Erin? And how does she know so much about narrative, communications and the energy of story?

With two decades in journalism, broadcasting, and digital storytelling, Erin has seen firsthand how the media landscape has shifted—and what organizations must do to keep up.

From leading newsrooms to advising executives, she translates newsroom-level precision into actionable strategies that help organizations take control of their narrative, build audience trust, and create lasting influence.

Oh but there's more! Erin is also a certified Yoga Teacher (Uplifted YTT 2025) and is currently studying to achieve her Somatic Yoga Coaching certification (expected grad 2026). This is how she blends her decades of 'real world strategy' with the energetics of body, movement, breath and presence.