The concept of attention spans and the medium being the message; attention spans equal the lifetime value of the content; The lack of evidence to prove that shorter creates better relationships; Ways to start bringing longer form content into your strategy when you are caught on the ‘create more and shorter’ train
The three rings of audience depth and how the algorithm on most social media keeps you in the first (and tightest) circle; The tie between the psychology of Storytelling and the science of virality and what it really means to go viral in this day and age; What to do BEFORE your content goes viral; How to optimize on the increased visibility (why having a content flow plan will work to your advantage if and when this happens)
How your content pillars, supports and magnets serve to support you and your clients; How to build pivot points into your plan; Why a calendar doesn’t work for most people and why we use a flow instead
Answering the question, ‘Should you create content on a new platform or work with the ones you already have?’; How to establish your content lead magnet and how it fits into the grand scheme of your content strategy; How to decide how you will measure the success of your content funnel
How to understand your content objective (and give your content a job!); Getting to know your Audience beyond their basic geographics and demographics; How to get a sense of where your values as a business owner intersect with the values of your customers
Why you need to be specific; Why your audience is smart; Why it’s NOT about the tech
“Just get into action”. As a business owner, and especially as a creative entrepreneur, you hear that all the time. Right? Just do the thing. Or it sometimes sounds like ‘take imperfect action”. You hear business strategists, marketing coaches and all sorts of experts say, “it’s time to get off of your duff and into […]
The trends in influencer marketing and how it’s becoming more like media buying; The difference between wanting to be an influencer and wanting to have influence; Why I decided to get out of the influencer marketing rat race and shift to doing more meaningful storytelling and content strategy work
What a content strategy is, ALL the things like social, blogging, podcasting and how they work TOGETHER to bring you closer to an objective; What a strategy is NOT; How this show is shifting to help you TAKE ACTION on your Aligned Strategy
Emerging trends in content strategy; permission based marketing; how we are shifting in 2022
