The Narrative Advantage Blog

Three months ago I made a decision. Grow the comms side of the business. Build the systems. Test the assumptions. Iterate. I am now in month three. And the market has told me something I did not go in expecting to hear. In this episode I unpack what happened. The flagship offer I built was […]

Prime Minister Mark Carney announced $2 billion in AI investment over the next six years. A quarter million jobs attached. The headline got the attention. The shift underneath it is more important. Here’s what I’m seeing in the businesses I work with. The companies positioning themselves for a transition — exit, succession, major donor round, […]

The Prime Minister announced a $2 billion AI investment yesterday, with a quarter million jobs promised by 2031. The money got the attention. The structural shift underneath it is what changes how you need to think about your communications. In this episode, Erin breaks down four things to think about right now: Plus: why she’s […]

The moment a journalist reaches out for your comment, something shifts. Most leaders feel it as anxiety. Their instinct is to slow things down — schedule it for later, ask for the questions in advance, loop in their PR person, buy themselves time to prepare. Here’s the honest read on what that instinct is: it’s […]