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How to work with brands and how to sell your value is not as easy as it looks. Here are some key takeaways from a conversation I had with a man who has built a multi-million dollar life and business through telling his story and being himself. I don’t know how I got to be […]

What I learned about Marketing from a 7-figure Influencer

July 8, 2021

Story is how we understand what matters and how we give it meaning. Your marketing will be more impactful and powerful when you use stories to help your clients feel something.  Storytelling is not new. In fact, one could argue that it’s the oldest form of marketing in the world. Stories have been used for […]

The Science of Storytelling and why it’s time to add Story into your marketing

July 7, 2021

We protect them, but we can’t be full without them. So how do we navigate sharing our kids on social media and in our businesses?  A lovely Instagram connection shared one of my posts to her IG Stories yesterday and the caption made me chuckle.  She said “Follow Erin Trafford for the general General Female […]

Deciding how much of our kids to share on social media

July 6, 2021

I’m just a hot mess. And that means I have no sweet clue what’s happening right now and I’d like forgiveness.  A few years ago, I noticed a lot of people – women especially, glorifying the concept of ‘busy’.  Once I became aware of it, I realized the phrase ‘I’m so busy’ or ‘I’m just […]

The glory of the Hot Mess

July 5, 2021

I ask a lot of questions.  It’s part of my job as a strategist and producer and as a journalist. There’s power in a question well-asked because it can flip the energy of a conversation or interview on a dime.  One question I like to ask is ‘tell me about a time when you changed […]

‘They didn’t have what we had’

June 30, 2021

Oh. I used the L word. Launch….if you can’t beat ‘em, join ‘em, I guess.  If you’re reading this it’s because you’re curious. You’re wondering how to launch a podcast or maybe why you should even bother.  Here’s the next reality. You’ve probably read a bunch of other articles about ‘launching’ a podcast that tell […]

The Key to a Successful Podcast Launch

June 29, 2021

I’m sitting here in a total state of deja vu.  I remember the first time I ever opened up a WordPress dashboard. It was 2012. I was sitting at a small wooden drop leaf table in the middle of our 620 square foot condo in downtown Halifax.  I felt so techy and geeky. I clicked […]

How to go back to basics with your content strategy [Blogging, Pinterest & Podcasting]

June 29, 2021

Everyone wants to understand the money side of blogging, right? As of this moment, I run a blog that generates an easy 4-figures every single month with very little effort on my part. I calculate that I spend approximately 4-5 hours a week (sometimes much less) servicing the site, researching and writing new content. But […]

How to Make Money with a Blog or Website

June 28, 2021

You’ve launched your brand new blog and now what? The name of the game at the start is EYE BALLS. You want to start attracting readers to your content right away so that you can develop a solid picture of how your blog is performing and resonating. Getting to 1000 Pageviews Per Month First things […]

How to Get your First 1000 Page Views Per Month on your Website

June 28, 2021

Do what you love and you won’t work a day in your life I’m on Cloud Nine this week for a multitude of reasons – not the least of which is that we are pushing our first production under The Story Studio Network banner into production.  Story Studio Network is a dream project of mine […]

How to Get out of your Own Way: How I doubled my business in two months

June 28, 2021