Podcasts aren't a 'side project' anymore.
They're a primary channel for trust, thought leadership, and the kind of in-depth conversation no other format can deliver. A 45-minute episode sits in someone's ears longer than any LinkedIn post, blog article, or video they'll watch this month.
And in the new era of AI-driven discovery, what trusted voices say on podcasts — yours and others — is part of how organisations get found. Audio content compounds. The shows that get built well today are the ones still surfacing trust in two and three years.
I've been building this work for years. Playing and winning in the audio and broadcast space since before the turn of the century.
Story Studio Network is the boutique podcast production company I founded. We've produced strategic, branded podcasts for organisations across financial services, professional services, advocacy, and Atlantic Canadian business — building shows that reflect the depth of what leadership actually knows, not the highlight reel.
WHat's included:
Show concept, audience definition, format and arc, host development, and the strategic positioning of the podcast inside your broader communications work. Without strategy, production is just expensive content.
Episode planning, guest research and booking, recording, editing, sound design, and the technical craft that makes a podcast sound professional from the first episode. SSN's producer team handles end-to-end production — you don't lift anything you don't have to.
Organisations who have a story worth telling at length — and a leader, expert, or team worth listening to for 30 to 60 minutes at a time.
This works for professional services firms building thought leadership, advocacy organisations explaining complex work, founder-led businesses with a strong voice, and sectors with conversations the mainstream press doesn't cover.
It doesn't work for organisations looking for a quick win. Branded podcasting is a long-haul investment in trust, audience, and discoverability. Done right, it compounds.
Getting the show on every platform that matters, building a distribution rhythm, and tracking the metrics that show whether the podcast is doing its job.
others i've worked with
Ways we can work together
Comms Systems Workshop
Build the system behind your communications using my BRIDGE Framework
Strategic Comms Coaching
Monthly coaching to strengthen your narrative positioning and strategy
Fractional Advisory
Full integration into your comms operations
Media Training and Prep
Be media ready always. Understand how to optimize your media moments
PR & Media Relations
Management of external and earned media efforts and outcomes
Moderating, Hosting & Emceeing
Sharp moderation and hosting for live events
Branded Podcasting
Strategic podcasts through Story Studio Network.
Community & Social Management
Growth strategies to build engagement with your brand
