A journalist, broadcaster or podcaster is going to call.
Maybe next week. Maybe next month. Maybe tomorrow. When they do, the version of your organization's story that runs is the version you tell, or the version they piece together without you.
Most executives have done nothing to prepare for that moment.
Here's the reality.
This is the training that fixes that.
the problem
The three ways media moments go wrong.
You take the call, you ramble, you go off-message. The story runs with an angle you didn't choose. Your team scrambles. Nothing catastrophic. But an opportunity to control your story is gone.
The Fumble
All three are predictable. All three are preventable.
The difference between executives who handle media well and the ones who don't is preparation.
You decline the interview because you don't feel ready. Or you hand it off to someone who can't speak with your authority. You go quiet when you should be visible. Competitors fill the space.
The Freeze
Something goes wrong. A journalist calls. There's no protocol, no prepared position, no spokesperson. You improvise under pressure and either say too much or say nothing useful. The damage compounds.
The Crisis
The Training
What this actually is.
One day. In-person. You and me, working through the foundational skills every executive needs to respond, react, and interact with journalists on TV, radio, podcast, and print.
You walk in with whatever experience you have. You walk out with a repeatable process for every media moment that comes next.
What you walk out with
Your Personal Media Playbook: your quote, your messages, your audience map, your pre-interview checklist, your composure sequence. A short clip of your best simulated answer. A pack of practice prompts you can run through with your team or in the car with your kids.
Training, simulation, debrief
We work through the Five Cs of good media prep. We build your quotes, your key messages, your supporting facts. You do three simulated interviews: one for TV, one for podcast or radio, one for print or digital. Each one is recorded and reviewed.
Pre-work and alignment
I audit your existing media presence: bios, social, news coverage. I learn your story, your organization, the issues likely to come up. Your support team completes a short intake. We have one 30-minute call to align.
Why this is different
What you won't get anywhere else in Atlantic Canada
An award-winning broadcast journalist, hard news reporter and talk show host.
More than 20 years in live newsroom settings in the largest markets in Canada. I don't bring theory about how journalists think. My training is born from the trenches and forged in real life experience.
Built for the Canadian mainstream media ecosystem and emerging media landscape
I am based in Halifax, Nova Scotia and Toronto, Ontario. I serve markets from coast to coast to coast. And training also goes into new media forms like webinars, panel prep and podcasting.
Composure beyond your outfit
Most media training teaches you what to say. We also work on how your body delivers it, drawing on formal somatic training to build the invisible composure tools that hold under pressure. Most other media trainings will gloss over these key nervous system tools.
Common Questions
Questions worth answering before the conversation.
How long is the media training?
Typically a session will be a full day, however this depends greatly on the size of your team and the complexity of your needs. In rare cases, we'd want two consecutive days to ensure the full team was able to run proper mock scenarios with adequate feedback.
I've done interviews before. Is this still useful?
Yes. Media training isn't a one and done kind of thing. Ensuring you are always ready is an important aspect of your communications strategy. If you're already in the media frequently, the training will focus on refining the skills and optimizing your opportunities for growth. From there, you might also want to explore ongoing comms coaching or media readiness and prep support.
What if I have a last minute media request and it's this week/tomorrow/very soon?
Emergency media prep and guidance can be arranged for situations like this. Best to reach out ASAP and fill me in.
Who should be in the room?
For baseline media training, you'd want to invite anyone from your team who could reasonably be public facing in your organization. Note that if the number exceeds 8 people, then the investment shifts upwards to accommodate.
