The Narrative Advantage Blog

Erin is back from two weeks in Portugal and fired up about something she’s been asked to offer for nearly a decade — and has finally built. Media training. In this episode, Erin explains why she resisted formalising it for so long (hint: it involves a bit of ego about making the seemingly obvious into […]

There’s a moment in most client conversations that I’ve come to recognise. It’s the moment when the person across from me realises we’ve been talking about something completely different from what they thought we were there to discuss. Last week I had a meeting with a C-suite executive running a genuinely busy company. We had […]

The line between communications and revenue isn’t dotted anymore. Here’s what the research actually shows — and why it matters. Every business owner wants to know the same thing when they’re staring at a marketing or communications investment. What do I get? What is this actually worth? For years, the honest answer was frustrating: it […]

Every business owner has asked it. Maybe you’ve asked it this week: What do I actually get when I invest in marketing and communications? For a long time, the honest answer was “it depends.” That line between communications and revenue was faint. Drawn in pencil. Hard to justify on a spreadsheet. That’s changing fast. In […]