The Narrative Advantage: Episode 39 If you’ve been feeling like you’re pushing water uphill with your marketing—you’re not imagining it. Something fundamental has shifted, and the old funnel-driven, transaction-focused approach is exhausting both you and your audience. In this episode, I break down why the energy of traditional sales funnels feels so depleting right now, […]

The Narrative Advantage: Episode 38 Have you ever looked at your business expenses and thought, “Why did I spend that?” New website. Fresh copy. Brand refresh. Social media manager. Ads strategist. Before you know it, you’re $50,000 deep—and still not seeing results. Here’s the uncomfortable truth: you’re not buying bad services. You’re buying hope that […]

There’s a pattern I see in successful founders—the ones who’ve crossed a million dollars in revenue, built teams, established something real. They’re not reckless with money. They’re not making obviously bad decisions. But they’re hemorrhaging cash in a way that’s hard to spot: $8,000 here for a website redesign, $15,000 there for a brand refresh, […]

There’s a particular kind of exhaustion that comes from doing everything right and getting nowhere. I see it in the founders I work with—intelligent, capable people who show up on podcasts, post consistently on LinkedIn, maybe even dabble in YouTube. They’re visible. They’re present. They’re tired. And when we dig into what’s actually broken, it’s […]