I watched a client spend six months planning a program launch. They built the curriculum. They refined the pricing. They mapped out delivery logistics. They got internal alignment with their small, but mighty, team – consisting of a part time marketing coordinator, a finance and sales lead and an executive assistant/operations lead. Two weeks before […]

The Narrative Advantage Episode 40 The “women supporting women” movement started with genuine intention—lifting each other up, creating community, and dismantling systemic barriers. But somewhere along the way, it got twisted into something that can actually damage the very people it’s meant to help. In this episode, I break down the five ways this dynamic […]

I’ve been having a lot of conversations lately with founders who describe their marketing the same way: it feels like pushing water uphill. Not hard work. Not “I’m busy.” But that specific sensation of effort that shouldn’t require this much force. Water doesn’t want to go uphill. Water wants to flow downhill. And when you’re […]

The Narrative Advantage: Episode 39 If you’ve been feeling like you’re pushing water uphill with your marketing—you’re not imagining it. Something fundamental has shifted, and the old funnel-driven, transaction-focused approach is exhausting both you and your audience. In this episode, I break down why the energy of traditional sales funnels feels so depleting right now, […]