Most positioning exercises start with a blank page and a big question. Who's your ideal client? What's your why? Where do you want to be in five years?
That's backwards for people who've already done the work.
Your position is already sitting in what you keep explaining, the calls that went right because of you, and the people you liked helping. The Map pulls those onto one page.
The map will help if any of these sound like you:
You do this mental 'dance' every single time someone asks 'so, what do you do?'
When someone asks your opinion on something, you often say 'it depends' or you avoid answering completely.
You're a multi-hyphenate and every bio you write feels like it leaves more than half of you out.
You undersell your experiences because you feel like they don't all 'fit together' or match your job title or position
In less than 30 minutes:
With this training and tool, you'll have:
The one sentence you want to be known for, so you can stop making up the answer to "what do you do?" at every networking event.
Proof from work you've already done, so you can stop feeling like you're bragging.
A page for each lane of your work, so you can explain all the things you do and stop feeling like you have to pick one.
A one-page brief, built by your own AI with my prompt, so you can hand it to anyone who introduces you and know it sounds like you.
I'm Erin Trafford.
Award-winning broadcaster, podcast producer, and executive-level communications strategist for business owners and SMEs. I live at the intersection of narrative, strategy, and voice.
My work now is focused on helping founders, executives, foundations, and organizational leaders be known for the right thing.
This Narrative Map is built entirely on the same process I've used for the past decade with my 1:1 clients.
Testimonials about my process and results
Her insights were strikingly obvious yet completely overlooked by us, and she gave concrete tactics I was able to apply the same day.
-Kathryn Toope, VP Marketing, Verecan Group
The output of our work together was way more than I expected — in all the best ways.
-Wendy Brookhouse, Founder, Black Star Wealth
-Chandra Pottle, Foreign Direct Investment Advisor & Consultant
Straight answers
Why do you need my email? You'll land on the training page right away, with the video, the Map, and the prompt. I'll check in by email a couple of days later to see how your Map is going. You'll also get my weekly newsletter, and subscribers hear about new programs first. Unsubscribe any time.
Do I have to upload anything to AI? No. Paste in only what you're comfortable sharing, or skip that step. The Map works on its own.
Then what? Email me your sentence at erin@erintrafford.com. I read every single one.
Ways we can work together
Strategic Comms Coaching
Monthly coaching to strengthen your narrative positioning and strategy
Fractional Advisory
Full integration into your comms operations
Executive Ghostwriting
On brand, on voice, authority building long form content creation such as articles or books
Branded Podcasting
Strategic podcasts through my virtual production company Story Studio Network.
