Turn your Narrative into your Advantage
Workshops, programs and resources to help you hit your next level storytelling and leadership.
For leaders who are ready to stop performing and start showing up in the most authentic light possible.
A 10-day live experience bridging storytelling, energetics and truth.
The Unravel Experience
Identify and begin to feel your deepest inner blocks to communicating effectively.
7 hour audio vault of transformational coaching through somatics and strategy.
Story & Somatics
A repeat process you can use again and again with your team and in your business each quarter.
5 module on demand diagnostic to help you refine exactly who you need to reach to hit your goals.
The Clarity Sprint
What folks say about my workshops
Erin's wild and crazy mash-up skills
Who is Erin? And how does she know so much about narrative, communications and the energy of story?
With two decades in journalism, broadcasting, and digital storytelling, Erin has seen firsthand how the media landscape has shifted—and what organizations must do to keep up.
From leading newsrooms to advising executives, she translates newsroom-level precision into actionable strategies that help organizations take control of their narrative, build audience trust, and create lasting influence.
Oh but there's more! Erin is also a certified Yoga Teacher (Uplifted YTT 2025) and is currently studying to achieve her Somatic Yoga Coaching certification (expected grad 2026). This is how she blends her decades of 'real world strategy' with the energetics of body, movement, breath and presence.
Katie O’Brien
Marketing & Communications Coordinator
Sackville Business Association
"It was great having Erin speak at our THRIVE Business Growth Conference. Erin was our first speaker of the morning, and she instantly brought such a fantastic energy and light to the room. If you want to inspire a room of attendees, I highly recommend hiring Erin!"
Scott Clark
President,
Clark Communications
"Every once in awhile in your business career you get the chance to work with a Rockstar. Here's my Erin Trafford story. I've been following Erin on her journey for sometime and watching her evolve from broadcaster to entrepreneur to thought leader. It's been fun to watch from the bleachers. Erin Trafford is one of the true thought leaders, no bullshit."
Aminah Hausermann
Project Coordinator
Digital Nova Scotia
"To anyone thinking of Erin for an in-person or virtual event, I would say that you can expect the perfect blend of professionalism and personality, presenting information that is riveting, and keeping her incredibly useful concepts and ideas fresh."
James Kinder
Birchall and Associates
"Working with Erin on the Hoover Canada campaigns has been fabulous. She brings not only creativity and thoughtfulness to the segment content, but years of industry understanding and insight - both as an on-air host and a producer. We know we can always rely on Erin."
Katie O’Brien
Marketing & Communications Coordinator
Sackville Business Association
"Erin was our first speaker of the morning, and she instantly brought such a fantastic energy and light to the room. I loved how she made her presentation personal and memorable by sharing stories from her life—which proves her point about storytelling!"
Aminah Hausermann
Project Coordinator
Digital Nova Scotia
"What makes Erin stand out for me is that she incorporates her personality into her presentation which not only keeps our members and clients engaged, it makes her instruction approachable and achievable."
