The Prime Minister announced a $2 billion AI investment yesterday, with a quarter million jobs promised by 2031. The money got the attention. The structural shift underneath it is what changes how you need to think about your communications.
In this episode, Erin breaks down four things to think about right now:
- How AI actually intersects with your communications, and why most output looks generic
- The semantic layer your AI is missing (and why the business intelligence dossier matters more than the prompt)
- The earned media revaluation: 80% of LLM citations are now coming back to old-school media, and what that means for your PR strategy
- How communications infrastructure is becoming a valuation lever for businesses approaching transition, exit, or succession
Plus: why she’s relaunched Media Training for Executives this week, and why the old PR playbook will not work in the new environment even though earned media has come back into focus.
If you’re a leader, founder, or comms lead trying to figure out what to do with AI without outsourcing your judgment to it, this is the one.
Connect with Erin at erintrafford.com or erin@erintrafford.com
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