About a week after the closure of six radio stations in Canada, and there are mounting questions, comments and concerns about why talk radio and specifically news radio isn’t making a roaring comeback. Why aren’t companies relicensing frequencies and just restarting new news stations? Why isn’t it that simple? Well, in this episode, Erin breaks down the […]

How to support local media

Anyone paying attention to Canadian media and radio likely saw this day coming. In this impromptu, completely unplanned and unscripted episode, Erin reacts viscerally to the news that Rogers Radio turned off the station she once worked at – Halifax’s News 95.7 In this raw, emotional and eye level episode, Erin cuts to the core of […]

The day the radio died – Rogers Media shutters stations across Canada

Three months ago I made a decision. Grow the comms side of the business. Build the systems. Test the assumptions. Iterate. I am now in month three. And the market has told me something I did not go in expecting to hear. In this episode I unpack what happened. The flagship offer I built was […]

Three months of testing changed my offer stack

The Prime Minister announced a $2 billion AI investment yesterday, with a quarter million jobs promised by 2031. The money got the attention. The structural shift underneath it is what changes how you need to think about your communications. In this episode, Erin breaks down four things to think about right now: Plus: why she’s […]

Carney’s $2B AI bet and what it actually means for your communications

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Comms Systems Workshop
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