The Prime Minister announced a $2 billion AI investment yesterday, with a quarter million jobs promised by 2031. The money got the attention. The structural shift underneath it is what changes how you need to think about your communications. In this episode, Erin breaks down four things to think about right now: Plus: why she’s […]

Erin is back from two weeks in Portugal and fired up about something she’s been asked to offer for nearly a decade — and has finally built. Media training. In this episode, Erin explains why she resisted formalising it for so long (hint: it involves a bit of ego about making the seemingly obvious into […]

Every business owner has asked it. Maybe you’ve asked it this week: What do I actually get when I invest in marketing and communications? For a long time, the honest answer was “it depends.” That line between communications and revenue was faint. Drawn in pencil. Hard to justify on a spreadsheet. That’s changing fast. In […]

There’s a moment most leaders know. Someone sends you a draft — a social post, a newsletter, a pitch document — and they say let me know what you think. And you think: I don’t have time for this. And then you do it anyway. Because the last time you didn’t, something went out that […]