Erin is back from two weeks in Portugal and fired up about something she’s been asked to offer for nearly a decade — and has finally built. Media training. In this episode, Erin explains why she resisted formalising it for so long (hint: it involves a bit of ego about making the seemingly obvious into […]

Every business owner has asked it. Maybe you’ve asked it this week: What do I actually get when I invest in marketing and communications? For a long time, the honest answer was “it depends.” That line between communications and revenue was faint. Drawn in pencil. Hard to justify on a spreadsheet. That’s changing fast. In […]

There’s a moment most leaders know. Someone sends you a draft — a social post, a newsletter, a pitch document — and they say let me know what you think. And you think: I don’t have time for this. And then you do it anyway. Because the last time you didn’t, something went out that […]

The Narrative Advantage – Episode 44 Open your inbox right now. Do you have a physical reaction to someone’s name? That pit in your stomach, the chest tightness, the split second where you stop breathing—your body is giving you 80% of the information your brain is trying to ignore. And while you’re overriding those signals, […]