If your clients don’t understand what you do, they can’t buy from you. But if you oversimplify to make it understandable, you lose credibility with the people who do. But there’s another way. There’s a tightrope that consulting firms, technical product companies, and sophisticated service providers walk every single day. On one side: being so […]

The Sophistication Paradox: How to Explain Complex Work Without Losing Credibility

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