There’s a pattern I see in successful founders—the ones who’ve crossed a million dollars in revenue, built teams, established something real. They’re not reckless with money. They’re not making obviously bad decisions. But they’re hemorrhaging cash in a way that’s hard to spot: $8,000 here for a website redesign, $15,000 there for a brand refresh, […]

There’s a particular kind of exhaustion that comes from doing everything right and getting nowhere. I see it in the founders I work with—intelligent, capable people who show up on podcasts, post consistently on LinkedIn, maybe even dabble in YouTube. They’re visible. They’re present. They’re tired. And when we dig into what’s actually broken, it’s […]