There’s a particular kind of exhaustion that comes from doing everything right and getting nowhere. I see it in the founders I work with—intelligent, capable people who show up on podcasts, post consistently on LinkedIn, maybe even dabble in YouTube. They’re visible. They’re present. They’re tired. And when we dig into what’s actually broken, it’s […]

Most people approach content as if it’s a daily obligation — something to check off, post, and forget. That’s why it doesn’t work. Here’s what I keep seeing: founders, consultants, service providers grinding out content like it’s community service. They post because they’re “supposed to.” Because someone told them consistency matters. Because their business coach […]