Prime Minister Mark Carney announced $2 billion in AI investment over the next six years. A quarter million jobs attached. The headline got the attention. The shift underneath it is more important. Here’s what I’m seeing in the businesses I work with. The companies positioning themselves for a transition — exit, succession, major donor round, […]

The moment a journalist reaches out for your comment, something shifts. Most leaders feel it as anxiety. Their instinct is to slow things down — schedule it for later, ask for the questions in advance, loop in their PR person, buy themselves time to prepare. Here’s the honest read on what that instinct is: it’s […]

There’s a moment in most client conversations that I’ve come to recognise. It’s the moment when the person across from me realises we’ve been talking about something completely different from what they thought we were there to discuss. Last week I had a meeting with a C-suite executive running a genuinely busy company. We had […]

The line between communications and revenue isn’t dotted anymore. Here’s what the research actually shows — and why it matters. Every business owner wants to know the same thing when they’re staring at a marketing or communications investment. What do I get? What is this actually worth? For years, the honest answer was frustrating: it […]