The Narrative Advantage : Episode 37

Ever feel blocked about your email list? Yeah, me too. In this episode, I’m pulling back the curtain on something I’ve been avoiding—my email strategy (or lack thereof). This is building in public at its finest. No polished plan, no “6 steps to success.” Just me, a rainy Monday morning, and a complete rethink of how I’m approaching my consultancy marketing for 2026. What You’ll Hear: I walk through my actual planning process in real-time, including:

• Why I’m finally admitting I’ll never send weekly emails (and why that’s okay)
• How I’m turning thought leadership into email series instead of one-offs
• The “that to what” framework for warming up your audience
• Why consistency is about energy, not calendars
• How I’m weaving together email, podcast, YouTube, and LinkedIn into one cohesive engine
• The prompt I used with Claude AI to generate six email series ideas
• My backwards and forwards planning method for content launches
• Why creating content and promoting it are two completely separate jobs (and both matter)

Key Frameworks Mentioned:

• The “That to What” promotion strategy
• Email series as lead magnets (3-5 emails per series)
• The Small Bites approach for YouTube (7-10 minute videos solving specific problems)
• EAT optimization (Expertise, Authority, Trustworthiness)