I’ve been having a lot of conversations lately with founders who describe their marketing the same way: it feels like pushing water uphill. Not hard work. Not “I’m busy.” But that specific sensation of effort that shouldn’t require this much force. Water doesn’t want to go uphill. Water wants to flow downhill. And when you’re […]

The Narrative Advantage: Episode 39 If you’ve been feeling like you’re pushing water uphill with your marketing—you’re not imagining it. Something fundamental has shifted, and the old funnel-driven, transaction-focused approach is exhausting both you and your audience. In this episode, I break down why the energy of traditional sales funnels feels so depleting right now, […]

The Narrative Advantage: Episode 38 Have you ever looked at your business expenses and thought, “Why did I spend that?” New website. Fresh copy. Brand refresh. Social media manager. Ads strategist. Before you know it, you’re $50,000 deep—and still not seeing results. Here’s the uncomfortable truth: you’re not buying bad services. You’re buying hope that […]

There’s a pattern I see in successful founders—the ones who’ve crossed a million dollars in revenue, built teams, established something real. They’re not reckless with money. They’re not making obviously bad decisions. But they’re hemorrhaging cash in a way that’s hard to spot: $8,000 here for a website redesign, $15,000 there for a brand refresh, […]