Your business can’t scale without communication infrastructure. These 3 questions reveal exactly where misalignment is capping your growth—and how to fix it before it costs you another year.

The Narrative Advantage: Episode 41 This is the last episode of 2025, and we’re going out with something practical: how to actually integrate communications into your strategic planning for 2026—not as a bolt-on, but as something built-in from the start. If you’ve ever scrambled two weeks before a launch wondering why nothing is landing, or […]

Over the past month, I’ve walked you through why conversion breaks down. We started with the fundamentals: clarity, credibility, and consistency—the three pillars that determine whether your message compounds or collapses. You learned that marketing can’t fix what unclear communication breaks. Then I showed you the $50K mistake: spending money on tactics—copywriters, designers, agencies—when what […]

I watched a client spend six months planning a program launch. They built the curriculum. They refined the pricing. They mapped out delivery logistics. They got internal alignment with their small, but mighty, team – consisting of a part time marketing coordinator, a finance and sales lead and an executive assistant/operations lead. Two weeks before […]